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Dr Pepper raises a bottle to 125th anniversary

BY Allison Cerra

PLANO, Texas Dr Pepper celebrated its 125th anniversary by ringing the closing bell at the New York Stock Exchange earlier this week.

To keep the merriment going, Dr Pepper will launch a wide range of activities to share the celebration of 125 years with the consumers who made its success possible. This includes an ad of Dr Pepper Cherry debuting during Super Bowl XLIV on Feb. 7, with a new spot featuring “Doctor Love” Gene Simmons, joined by Paul Stanley and their KISS band mates.

“Dr Pepper has an unrivaled taste and a maverick spirit,” said Tony Jacobs, VP marketing for Dr Pepper. “Starting out 125 years ago as a regional drink, Dr Pepper has expanded into a revered national brand by connecting with consumers because of its unique taste and the brand’s dedication to making emotional connections with its consumers.”

Boasting the No.4 position as bestselling soft drink brand, Dr Pepper grew U.S. volume an average 4% per year over the last 20 years. Such innovations as the introduction of 23 flavor varieties (both permanent and limited edition offerings) and the recent “Trust Me, I’m a Dr” campaign, which featured an array of celebrities, the brand assures its consumers it will be around for a long time.

“We want Dr Pepper-lovers everywhere to know that we are committed to providing the same great taste experience that they’ve come to expect from Dr Pepper for many years to come,” Jacobs added.

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Kellogg’s Special K provides new foods for weight-loss management

BY Allison Cerra

BATTLE CREEK, Mich. Some consumers may be ready to conquer their weight-management goals this year, and Kellogg’s is helping those efforts by offering two new foods in line with its Special K Challenge.

Kellogg’s Special K features two new products: Special K low-fat granola and Special K fruit crisps. Special K low-fat granola is made up of whole-grain granola clusters sweetened with a touch of honey, and boasts 190 calories, 6-g protein and 5-g fiber. Special K fruit crisps are a snack alternative, available in strawberry and blueberry flavors, and only are 100 calories.

“When managing their weight women have told us time and time again that variety is an essential part of success,” said Teresa Lindsey-Houston, associate director, Special K brand. “That’s why we’re proud to launch these new products and provide real food options that taste great.”

Visit www.SpecialK.com for more information on Special K products, the Special K Challenge and how you can declare victory this year.

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Febreze adds new scent to Destination collection

BY Allison Cerra

CINCINNATI Febreze has added a new scent to one of its home fragrance lines, inspired by exotic scents from the tropical coastline of Thailand.

The new Thai Dragon Fruit fragrance joins other scents inspired by tropical getaways and international travel, including Hawaiian aloha, Brazilian Carnaval and Moroccan bazaar. The Febreze Destinations collection was created by infusing scents from these locations into the Febreze product line that includes fabric refresher, air effects, candles and noticeables.

“In expanding the scents that Febreze Destinations collection has to offer, we are bringing the exotic aspects of Thailand to our consumers through an authentic scenting experience,” said Scott Beal, Febreze brand manager.

The Febreze Destinations collection is available nationally at food, drug and mass retailers with suggested prices ranging from $2.99 to $7.99.

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