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Del Monte prefacing launch of new products with ADA conference

BY Melissa Valliant

SAN FRANCISCO Del Monte, one of the United States’ largest food producers, is holding an ADA conference with their registered dietitian Laura Ali in order to promote the health benefits of their current and upcoming products.

Ali will be offering recipe samples to show attendees how to incorporate more vegetable servings into their daily intake.

New Del Monte products include Del Monte Superfruit snacks, Del Monte Fruit Naturals apples and oranges, red grapefruit bowls, no salt added diced tomatoes with basil, garlic and oregano, and 50 percent less salt corn.

“The Company’s presence at the ADA conference calls attention to the healthfulness of our fruit and vegetable products­ from our Fruit Naturals products, which are an important source of vitamin C, to our reduced salt and no salt added vegetable products,”Ali said. “These convenient, great-tasting products make it easy to get the four-and-a-half cups of fruits and vegetable MyPyramid recommends as part of a daily diet.”

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Atkins, Powered partner to launch social community supporting healthy lifestyles

BY Jenna Duncan

AUSTIN, Texas Social networking marketing program create, Powered, and Atkins Nutritionals have announced a partnership to produce and launch an onine tool for Atkins diet participants called The Atkins Community (http://community.atkins.com). At the Atkins Community site, dieters can interact with their peers as well as communicate with nutrition experts to get diet support, advice, exchange personal stories and search for content to learn more about the Atkins method of weight management.

“We are very pleased to introduce The Atkins Community which includes exciting new content and functionality to help Atkins site visitors connect more deeply with each other and the Atkins brand—all in a very measurable, programmatic fashion,” Ken Nicolson, chief executive officer of Powered said. “The Atkins Community is a testament to Atkins’ forward-thinking vision and we look forward to continuing to work closely with them to intelligently evolve their community over time.”

The Atkins Community features three main components:

• Ask & Answer: Dieters may contact nutritionists with diet-specific questions and receive responses quickly online.

• Rate & Review: Users are encouraged to peruse and try Atkins products, such as diet shakes and nutrition bars, and log their opinions about each product.

• Read & Learn: Users are invited to sign up for online nutrition classes and have hands-on access to participate in the “Nutritionist Blog.”

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Mars sets $1 million Halloween online sweepstakes in motion

BY Jenna Duncan

MCLEAN, Va. Mars has launched an online sweepstakes at HalloweenMillion.com that features a grand-prize of $1 million and an instant-win game with 20,000 other prizes.

Visitors to the site can enter UPC codes from select Mars candies such as M&Ms, Skittles, Snickers and Starburst for a chance to win.

After entering the UPC code, the site automatically directs the visitor to a special room in the Million Dollar Mansion. For example, M&Ms consumers get routed to the M&M’s Ballroom and Milky Way fans go to the Milky Way Observatory where a button is revealed that can deliver instant prize winnings. Instant prizes include coupons and $1,000 Visa debit cards featuring the M&M’s logo. All participants are automatically entered into the drawing for $1 million.

A TV ad campaign featuring the Headless Horseman and the Red and Yellow M&M’s ill be on the air through Friday to support the promotion.

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