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Coors Light Silver Bullet bottle hits store shelves

BY Allison Cerra

BROOMFIELD, Colo. Coors is launching a resealable bottle this September in line with football season.

The new Coors Light 16-oz. resealable Silver Bullet aluminum pints in alumi-tek bottles deliver portability with a resealable twist-off cap and wide-mouth opening for a smooth pour, Coors said. The bottle also features the cold-activated mountains on the unbreakable, 100% recyclable bottle that helps keep beer cold and is perfect for any occasion.

“The Coors Light Silver Bullet bottle represents a great opportunity for us,” said Rick Gomez, VP Coors family of brands. “We’ve seen our past innovations drive share and volume growth, and we’re going to really leverage the Silver Bullet bottle to gain incremental distribution.”

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Ruiz Foods updates El Monterey’s packaging

BY Allison Cerra

DINUBA, Calif. Ruiz Foods’ El Monterey brand reintroduced its snack line of 12 Mexican food favorites, which now are featured in recloseable bags.

The packaging transition includes El Monterey taquitos, quesadillas, mini chimis and tamales offering consumers a colorful design and a wide variety of favorites for every member of the family.

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Starbucks Via gets new flavors

BY Allison Cerra

SEATTLE Starbucks has expanded its Via flavored coffee brand.

Just one year since the launch, the Starbucks Via Ready Brew portfolio now will include four natural flavors: vanilla, mocha, caramel and cinnamon spice. Each packet makes a balanced cup of coffee and is ideal for life on the go. Starbucks Via flavored coffee is a blend of 100% arabica instant coffee and rich flavors, and is sweetened with natural cane sugar.

“The launch of  Starbucks Via flavored coffees demonstrates our drive to inject  innovation into the coffee category, deliver products our customers are looking for and allows us to grow the business globally,” said Annie Young-Scrivner, Starbucks chief marketing officer.

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