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Consumers less concerned with brand names when food shopping

BY Jenna Duncan

NEW YORK U.S. consumers, and many elsewhere, are not very concerned with name brands when it comes to meal planning, a food attitudes study released by Ketchum’s Global Food and Nutrition Practice recently found.

In Argentina, China, Germany, the United States and United Kingdom, 200 people from each nation were surveyed online between July through August in a food shopping attitudes survey. Results were then analyzed by Global Food and Nutrition Practice and “supermarket guru,” Phil Lempert published reports said.

The main factors that affected trends in food shopping included taste, quality and price, the report said. Except for in China, where health benefit ranked as most important.

On average, 74 percent of all consumers surveyed said taste was most important, 73 percent cited quality and 70 percent said they shop based on price.

Fifty-five percent of Americans said they choose food for health benefits compared to a little less than half of those surveyed in the U.K. and Argentina and 34 percent in Germany.  

Of all customers, those who said they do choose foods based only on brand names, were 35 percent in the United States, 24 percent in the U.K., 16 percent in Germany, 45 percent in Argentina and China.

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MillerCoors cans Zima malt beverage

BY Jenna Duncan

MILWAUKEE MillerCoors has closed its Zima malt beverage manufacturing line in Memphis due to soft sales, the company has said.

Zima has been on the market since 1994. But declining interest in the sugary, soft-drink-like beverage has declined, despite launches of brand extensions such as Zima Pineapple Citrus and Zima Tangerine.

“This decision is necessary to reduce complexity when it comes to our brand portfolio, allowing for more focused activity at retail on consumer-preferred brands, especially Sparks,” a statement released by MillerCoors on Monday said.

Citrus-flavored, caffeinated Sparks, a malt beverage competitor also owned by Miller, has enjoyed sweeping sales since its 2002 launch.

The final batches of remaining bottles of Zima will be shipped to wholesale distributors centers in December.

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Mars names Petrovich new chief exec of Wrigley

BY Jenna Duncan

MCLEAN, Va. Just on the heels of the completion of its acquisition of the Wm. Wrigley Jr. candy and gum business, Mars has moved a Wrigley veteran into to head Wrigley, the company announced Monday.

Dushan Petrovich has taken over as president and chief executive officer, succeeding William Perez. Perez will continue to serve in an advisory position and will be given a severance package of more than $25 million, the company said.

Perez was the first chief executive of Wrigley who was not related to the founding family. He was tapped for the position in 2006. Prior to his post at Wrigley, Perez served as chief executive officer of Nike.

Petrovich has been with Wrigley 30 years, starting in the financial department and later serving as corporate treasurer, among other positions. Mostly recently has served as the company’s chief administrative officer and senior vice president.

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