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Coca-Cola to shut down Frederick, Md. plant

BY Tara Smith

FREDERICK, Md. Coca-Cola Enterprises is planning to close operations at its Frederick county distribution plant by the end of March, citing growth constraints.

The announcement was made last month to the site’s 52 employees, with plans to relocate most of them to of the company’s 10 other facilities in Maryland, including Rockville and Hagerstown.

With Coca-Cola’s truck traffic increasing, the 100-year-old Frederick site has little room to accommodate them and cannot expand the 21,000-square-food building. Instead, the Atlanta-based company will shift to other locations around Maryland, despite the building’s 60-year history housing the Coca-Cola company.

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Coors Light to again sponsor ING New York City Marathon

BY Tara Smith

GOLDEN, Colo. Coors Brewing Company, Manhattan Beer Distributors and New York Road Runners on Wednesday announced today that Coors Light will be the official beer of the ING New York City Marathon 2007 for the third consecutive year.

Coors Light will sponsor parties throughout the New York City metro area and also will provide product to all hospitality events leading up to the race. Once again, Coors Light has developed unique ING New York City Marathon graphics for its cans and packaging, available in participating retail locations throughout the metro area.

Manhattan Beer Distributors, the largest Coors distributor in the United States, will make it possible for runners and spectators to enjoy refreshing Coors Light on Marathon Sunday, providing Coors products to more than 21,000 licensed retailers in metropolitan New York on marathon day.

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Nestle outlines “extreme nutrition” build-up plan

BY Tara Smith

LAUSANNE, Switzerland Nestle on Tuesday laid out its plan to become the world’s largest provider of “extreme nutrition,” building up its high-tech health foods, with recent takeovers of Gerber baby foods and Novartis Medical Nutrition helping catapult the company into the No. 2 food spot for babies, hospitals and “pro-active health seekers.”

The world’s largest food company now is providing healthy nutrition products for patients leaving the operating room, cancer patients and is addressing the rising incidence of diabetes and obesity. Nestle also is targeting consumers seeking healthy foods that prevent other maladies or can enhance athletic performance.

“We deal with consumers at the extreme: extremely old, extremely young, extremely frail, or extremely fit,” said Richard Laube, head of Nestle Nutrition.

But integrating the recent takeovers into the group has its challenges that will keep the division busy if it aims to reach its profitability goal in two to three years, according to Laube. Changing formulas in medical foods, such as probiotics or protein levels for example, is more complicated than changed recipes for Nestle’s name-brand foods.

The Nutrition division aims to lift its operating profit margin to 20 percent in the medium term from the 16.9 percent reported at end 2006. “We’ll probably have two or three years in the 16 to 17 (percent) range as we integrate our acquisitions,” Laube said. “We’re on a nice glide path to 20 percent.”

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