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Clinical study shows Cheerios can help reduce cholesterol by 10% in one month

BY Allison Cerra

NEW ORLEANS Research presented Monday at the Experimental Biology Meeting revealed Cheerios can help lower cholesterol by 10% in one month.

The study, which was conducted and presented by Provident Clinical Research, found that eating two 1.5-cup servings of Cheerios daily, as part of a reduced-calorie diet low in fat, lowered LDL or “bad” cholesterol about 10% in one month. Cheerios is the only leading ready-to-eat cereal clinically proven to lower cholesterol.

“We monitored the diets of study participants for 12 weeks, and a clinical evaluation of their cholesterol levels showed coupling Cheerios with a reduced calorie diet significantly helps lower LDL cholesterol levels,” said Kevin C. Maki, Ph.D. of Provident Clinical Research. “We were impressed with how effectively eating Cheerios daily as part of a reduced calorie diet lowered bad cholesterol. These are simple changes that are easy for most people to make.”

The study also showed eating Cheerios as part of a reduced-calorie diet low in fat lowers bad cholesterol twice as much in 12 weeks than a reduced calorie diet low in fat without Cheerios. In addition to the cholesterol-lowering benefits, the study found that eating Cheerios as part of a reduced calorie diet lowered weight by five pounds and shrank waists by three centimeters (1.2 inches) in 12 weeks, both of which can help reduce risk for heart disease.

“Cheerios always has been good for you, and this study is further proof that improving heart health can be a reality with a few simple steps, like eating Cheerios daily and cutting calories,” said Thierry Ibri, Marketing Director, Cheerios. “Now when people enjoy the No. 1 cereal in America they can feel confident they are taking a positive step towards getting healthier by helping to lower their cholesterol.”

According to the American Heart Association, an estimated 98.6 million adults in the United States have total blood cholesterol levels of 200 milligrams per deciliter (mg/dL) or above, which is considered high risk since cholesterol plays a part in serious health problems including heart attack, stroke and heart disease.

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PepsiCo acquires Karinto snack business in Peru

BY Allison Cerra

PURCHASE, N.Y. PepsiCo announced that it has acquired leading Peruvian snack business Karinto S.A.C., maker of Peru’s top-selling corn chips, Los Cuates, as well as a popular line of nuts and seeds.

“The Karinto brands span a broad array of snack foods, offering consumers a variety of convenient choices, from tasty treats to healthy options,” said Olivier Weber, president of South America Foods for PepsiCo. “Strategically, we continue to strengthen our core snacks business as we extend our presence in healthy, macrosnack occasions, two of our global food growth priorities. These products are a perfect complement to PepsiCo’s portfolio in the region. The strength of the brands and the quality of people who make and sell them represent fuel for growth in an important emerging market — a powerful combination.”

The addition of Karinto’s snacks reflects PepsiCo’s ongoing commitment to transform its portfolio to include a wide range of products. This transaction also reflects PepsiCo’s long-term commitment to invest in South America. It follows the recent acquisition of Brazilian snack company Comercio de Doces Lucky Ltda., maker of the popular brands Torcida and Fofura.

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Newman’s Own seeks to expand company charity project

BY Allison Cerra

WESPORT, Conn. Beginning April 20, Newman’s Own, Inc. will continue its effort as a national sponsor of a charity that provides children with serious illnesses and conditions a camping experience of the highest quality, while extending year-round support to their families and health care providers.

Paul Newman’s Hole in the Wall Camps is the largest family of camps for children with serious medical conditions. The Camps offer children hope and healing through therapeutic recreation, universally accessible activities, and round-the-clock medical care. Camp services help restore a sense of normalcy to lives turned upside down by serious illness, and it is all done free of charge.

As a national sponsor, support from Newman’s Own, Inc. will be used to recruit and support additional runners and cyclists to help more kids to attend all 13 Hole in the Wall Camps.

“What began with a handful of runners and cyclists supporting The Hole in the Wall Gang Camp in Connecticut has become a national and international endeavor,” said Mike Smiles, chief development officer at The Hole in the Wall Gang Fund, Inc. “This national sponsorship from Newman’s Own, Inc. will help share the Team Hole in the Wall athletic fundraising initiative that partners athletes with the mission of the Hole in the Wall Camps.”

Team Hole in the Wall participants have raised more than $4.2 million since the program’s inception in 2004. Thanks to the Team, thousands of children have enjoyed empowering and life-affirming experiences at Hole in the Wall Camps across the globe. The Camps that comprise the global Association of Hole in the Wall Camps include: Camp Boggy Creek, Fl.; Double H Ranch, N.Y.; Flying Horse Farms, Ohio; The Hole in the Wall Gang Camp, Conn.; The Painted Turtle, Calif.; Roundup River Ranch, Colo.; Victory Junction, N.C.; Barretstown, Ireland; Bator Tabor, Hungary; Dynamo Camp, Italy; L’Envol, France; Jordan River Village, Israel; and Over the Wall, U.K.

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