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Clif Crunch makes retail debut

BY Allison Cerra

BERKELEY, Calif. Clif Bar's newest line of granola bars offer the same great taste but with a lighter-textured crunch.

Clif Crunch bars are 70% organic and made with all-natural ingredients. Each two-bar packet delivers a full serving of organic whole grains and 4 to 5 g of protein, and is a good source of fiber. Available in chocolate chip, honey oat, peanut butter and white chocolate macadamia nut flavors, the Clif Crunch line carries a suggested retail price of $3.99 per 10-bar box.

 

“Clif Crunch brings exciting new variety to the crunchy granola bar category,” said Carly Lutz, brand director at Clif Bar. “The Clif Kitchen loves a challenge, and we have successfully found new ways to bake crunchy granola bars that allow us to mix creamy chips and nuts into the bars.”

 

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Bounty wraps up Make a Clean Difference program in Cincinnati

BY Allison Cerra

CINCINNATI Procter & Gamble’s Bounty brand kicked off the last leg of its Make a Clean Difference program in Cincinnati at Brent Elementary School.

Since the program’s launch in April, Bounty, together with partners HandsOn Network and Rush Philanthropic Arts Foundation, has united more than 1,000 volunteers to transform the learning environments of 30 public schools in 10 cities across the country benefiting more than 14,000 school children.

In addition to Cincinnati, Bounty’s Make a Clean Difference program benefited 30 public schools in the following cities from April through June: Atlanta; Boston; Charlotte, N.C.; Dallas; Los Angeles; Miami; Minneapolis; New York and Seattle. Celebrities who have taken part in community clean-ups included Gabrielle Union, Mary J. Blige, Russell Simmons, Carlos Ponce, Peter Facinelli and Jennie Garth. For more information, visit Facebook.com/Bounty.

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Kellogg recalls lots of certain breakfast cereals

BY Allison Cerra

BATTLE CREEK, Mich. Kellogg has implemented a voluntary recall of certain breakfast cereals due to an uncharacteristic off-flavor and smell coming from the liner in the package.

Only products with the letters “KN” following the better-if-used-before date are included in the recall. Products with a “KM” designation are not included in the recall. In addition, no products in Canada are affected.

  • Kellogg’s Apple Jacks – UPC 3800039136 1: 17-oz. package with better-if-used-before dates between Apr. 10, 2011, and June 22, 2011 – UPC 3800039132 3: 8.7-oz. packages with better-if-used-before dates between June 3, 2011, and June 22, 2011
  • Kellogg’s Corn Pops – UPC 3800039109 5: 12.5-oz. packages with better-if-used-before dates between March 26, 2011, and June 22, 2011 – UPC 3800039111 8: 17.2-oz. packages with better-if-used-before dates between March 26, 2011, and June 22, 2011 – UPC 3800039116 3: 9.2-oz. packages with better-if-used-before dates between Apr. 5, 2011, and June 22, 2011
  • Kellogg’s Froot Loops – UPC 3800039118 7: 12.2-oz. packages with better-if-used-before dates between March 26, 2011, and June 22, 2011 – UPC 3800039120 0: 17-oz. packages with better-if-used-before dates between March 26, 2011, and June 22, 2011 – UPC 3800039125 5: 8.7-oz. packages with better-if-used-before dates between March 26, 2011, and June 22, 2011
  • Kellogg’s Honey Smacks – UPC 3800039103 3: 15.3-oz. packages with better-if-used-before dates between March 26, 2011, and June 22, 2011

While the potential for serious health problems is low, some consumers are sensitive to the uncharacteristic off-flavor and smell and should not eat the recalled products because of possible temporary symptoms, including nausea and diarrhea. No other Kellogg’s products are part of this recall. The recalled products were distributed nationwide.

“We apologize to our consumers and our customers, and are working diligently to ensure that the affected products are rapidly removed from the marketplace,” said David Mackay, president and CEO at Kellogg.

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