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Chocolate sales stay sweet in recessionary economy

BY Drug Store News Team

NEW YORK Retail sales of chocolate products increased 3% from 2008 to a record $17 billion in 2009, according to a report by market research publisher Packaged Facts titled “Chocolate Market in the U.S.: Trends and Opportunities in Premium, Gourmet and Mass Chocolate Products.”

The growth was attributed to the 75% of Americans who have purchased chocolate products since 2008 and the increases in manufacturer prices.

“For many chocolate-loving Americans, it’s more about the experience than it is about mere consumption,” said Don Montuori, publisher of Packaged Facts. “This may be a mature market, but it’s also a market that isn’t afraid to innovate, whether that means using savory influences, such as bacon and cheese, or ethnic flavors, such as curry and chipotle. This bold creativity effectively provides chocolate products that satisfy diverse consumer palates at reasonable prices.”

Global demand for chocolate is expected to increase over the next several years, and Packaged Facts forecasted the U.S. chocolate market will exceed $19 billion in 2014. Also expected to fuel the market is the healthy chocolate trend, featuring such better-for-you ingredients as lavender and blueberry, and creativity and innovation in flavor combinations and new products.

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Quaker Oats encourages healthy breakfasts with new products and campaign

BY Melissa Valliant

CHICAGO One of America’s most popular cereal companies is tackling the challenge of reshaping Americans’ breakfast choices. In an effort to instigate healthier eating habits, Quaker Oats, a division of PepsiCo, is introducing two new hot cereal lines, as well as an improved version of its instant oatmeal, and is launching a nationwide marketing and advertising campaign with help from health and fitness expert Bob Harper.

Available nationwide this week, Quaker Hearty Medleys Instant Multigrain hot cereal and Mix-Up Creations cereal target adults and kids, respectively. Hearty Medleys contains oats, wheat, barley and rye for a heart-healthy source of fiber, and is loaded with real nuts and fruits. Mix-Up Creations puts breakfast into kids’ hands with half-pouch servings that give kids the ability to mix five oatmeal flavors into their own combinations.

Also available nationwide this week is Quaker’s improved instant oatmeal, which now has larger whole-grain oats, all-natural flavors and 25% less sugar.

On Sept. 1, Quaker is asking the country to rethink the question “Does your breakfast make you amazing?” with a nationwide marketing and advertising campaign that will appear on national television, and in print, digital, social media and promotional offerings.

“We all inherently know breakfast is the most important meal of the day, and in fact nearly two-thirds of Americans say they feel satisfied after eating it — but still only about half of Americans eat breakfast every day,” said Jaya Kumar, president of Quaker Oats. “We see a universal need for education and motivation to help Americans make breakfast a daily, healthy habit.”

To support the new products, Quaker has joined forces with Toronto-based ad agency Juniper Park and Bob Harper, fitness trainer and co-host of NBC’s “The Biggest Loser,” to launch the “Amazing Mornings” marketing campaign. Through Facebook, traditional publicity and motivational outreach to consumers, Harper will encourage healthy eating habits and promote beneficial changes in consumers’ daily morning regimens.

“With Bob’s ability to motivate and encourage positive change in people, we have an ambassador who will connect with Americans to help reset their daily morning routines in a more positive way,” said Kirsten Lynch, Quaker’s chief marketing officer.

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Bear Naked energizes with three new nutritious trail mix blends

BY Melissa Valliant

LA JOLLA, Calif. Natural food company Bear Naked has added three new trail mix blends to its 100% Pure & Natural line of snacks, which currently includes granola, ready-to-eat cereals and Grain-ola bars. The all-natural trail mix blends Bear Naked’s whole-grain granola with an assortment of nuts, dried fruits and crunchy seeds.

“Bear Naked is all about enjoying a healthy and active lifestyle, so we look to create real food that meets the needs of individuals as passionate as we are about food and adventure,” said Ryan Therriault, senior manager of brand marketing and innovation at Bear Naked.

Now available in 4.5-oz. re-sealable packages in stores nationwide, Bear Naked trail mixes offer three flavors: cranberry almond, pecan apple flax and chocolate cherry. The cranberry almond mix combines tangy cranberries with sun-ripened raisins, walnuts, almonds and Bear Naked Peak Protein granola clusters. Pecan apple flax offers 200 mg of omega-3 ALA in each serving of Bear Naked Peak Flax granola, raisins, roasted sunflower seeds, pecans, pepitas, apple slices and flax seeds. Chocolate cherry provides sustenance for the adventurer with a sweet tooth, blending Bear Naked Heavenly Chocolate whole-grain granola clusters, cherries and almonds covered in cocoa.

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