Chew on this—Wrigley introduces new flavor, gives taste upgrade to another two
CHICAGO Just days after announcing the launch of new tropical flavors before the summer is officially over, the Wm. Wrigley Jr. Co. announced Wednesday that it is expanding its Extra gum brand by launching its new sugar free Supermint flavor, and improving the flavor of two other versions of the gum.
“Extra chewers enjoy variety and this brand offers a wealth of flavors that provide long-lasting chewing enjoyment,” said Paul Chibe, vice president of U.S. Marketing. “We believe the launch of supermint, as well as the improvements to peppermint and spearmint, will generate continued excitement around the Extra brand.”
According to AC Nielsen reports, 60 percent of total U.S. gum sales are generated from mint-flavored gum.
The new supermint flavor is set to hit shelves nationwide this fall.
Just Born promotes Petronio to EVP and COO positions
BETHLEHEM, Pa. Just Born’s vice president of customer and brand development has been promoted to executive vice president and chief operating officer, the company announced Tuesday.
Matt Petronio, who has been an employee of Just Born for the past five years, acquired his position after the company’s current president and chief operating officer, Samuel Torrence, announced his retirement the same day. Torrence is said to keep is position as president until his departure in June 2008.
In addition to working at Just Born, Petronio has served in various management positions at Procter and Gamble, M&M/Mars, and Farmland Dairies.
“Matt and his team have significantly improved our Brand’s performance in the market and strengthened our relationship with our customers and consumers,” said co-chief executive officer Ross Born of the decision. “We are confident he will build upon the momentum already achieved.”
Just Born, a privately owned confectionery, develops sweets like PEEPS Marshmallow Candies and PEANUT CHEWS, and associates and markets its candy in over 50 countries.
Wrigley’s releases three new tropical flavors
CHICAGO As the summer draws to a close, the Wm. Wrigley Jr. Company has developed new tropical flavors for three of its most popular chewing gums, the confectionary giant announced Thursday.
Wrigley’s Eclipse FusionTM, Hubba Bubba MaxR, and Orbit WhiteR, have expanded their product lines with new blended fruit flavors. Eclipse FusionTM has developed a Freshmint Tropical flavor; Hubba Bubba MaxO has unveiled its new flavor called Island PunchTM, and Orbit WhiteR will give mouths “a good, clean feeling” with its new Melon BreezeTM. All flavors are currently available nationwide, with prices ranging from $0.59 to $2.99, depending on packet size.
The Wm. Wrigley Jr. Company, a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, lollipops, and chocolate, boasts global sales of nearly $4.7 billion and distributes its world-famous brands in more than 180 countries.
“Wrigley is committed to keeping our brands fresh and to offering our consumers new and exciting products,” said Paul Chibe, Vice President of U.S. Marketing. “Gum-lovers are looking for bold, fruit flavors and we are pleased to give consumers these new flavor combinations to satisfy their taste buds.”