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Buon appetito! Ganeden Biotech, Racconto introduce first probiotic pasta line

BY Allison Cerra

CLEVELAND Eating pasta is now easier to digest with a new line from the makers of GanedenBC30, and an importer-producer of private-label and branded Italian pasta.

Ganeden Biotech, Inc. said the all-natural Essentials Digestive Health pasta line from Racconto marks the first probiotic-enhanced pasta available to consumers.

The Essentials Digestive Health line is available in three individually sold pasta varieties, including penne rigate, rotini and rigatoni. All three varieties come in 12-ounce packages and are enhanced with GanedenBC30. Additionally, the new pasta line is all-natural and a good source of fiber, with 2 grams of fiber per serving. The pastas will retail for $2.99 to $3.49 and will be sold at select grocery retailers nationwide, including Hannaford, Giant and Price Chopper locations.

“The new Digestive Health line is a great choice for consumers looking for delicious pasta options that also deliver healthy benefits,” said Rod Bambach, VP sales for Racconto. “The ability of GanedenBC30 to survive the heat of manufacturing and cooking made it the perfect choice to include in the Essentials Digestive Health line.”

In addition to being sold under the Racconto Essentials Digestive Health line, private label opportunities are also available for the pasta varieties.

“We are excited to work with Racconto to provide consumers with another healthy option in the pasta aisles of their local grocery,” said Ganeden Biotech CEO Andrew Lefkowitz. “Thanks to the shelf-stable properties of GanedenBC30, probiotics are no longer confined to the refrigerated dairy section. Since pasta is widely consumed, this seemed like a great opportunity to expand the health benefits of probiotics.”

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Sara Lee changes product labeling on baked goods, adds nutrition info

BY Jenna Duncan

DOWNERS GROVE, Ill. Sara Lee on Wednesday announced that it will add nutrition information to its packages of bagels, bread, buns and other baked items. The Nutritional Spotlight labels will be added to product packages this month, starting with the Sara Lee Soft & Smooth bread brand.

“We know individuals want convenient, nutritious choices when shopping at their grocery stores,” Sara Lee VP Tim Zimmer said in reports. “The Nutritional Spotlight helps individuals quickly identify Sara Lee products that contain the nutrients most important to them and their families.”

The revised labeling comes as part of an effort by Sara Lee to help families make wise nutrition selections when shopping for baked goods, reports said.

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Doritos narrows hopefuls in Super Bowl sweepstakes to five

BY Jenna Duncan

PLANO, Texas As game day for Super Bowl XLIII quickly approaches, the chance to win a free trip to “Crash the Super Bowl” is coming to a close.

Visitors to Doritos’ “Crash the Super Bowl” can get a chance to win tickets to the game by watching and voting on five finalist videos, selected from almost 2,000 submissions of user-generated ads. One ad will be selected to appear on the air during the game and the creator will receive $1 million if the USA Today Ad Meter ranks it as one of the most popular ads appearing during the game. 

Each of the five finalists will receive $25,000 and a trip to Super Bowl XLIII in Tampa Bay to view the game from luxury box seats.

“They are literally about to give Madison Avenue a run for its money,” Doritos group VP of marketing, Ann Mukherjee, said in a statement.

Voting ends on Jan. 25. Visitors can cast their votes online through a link at http://crashthesuperbowl.com/.

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