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Bounty’s ‘Make a Clean Difference’ program heads to the Big Apple

BY Allison Cerra

NEW YORK Following the launch announcement for Bounty’s “Make a Clean Difference” program, the Procter & Gamble brand said it has two additional celebrities helping the cause.

Mary J. Blige and Russell Simmons are joining dozens of of local New York City-area volunteers from the HandsOn Network and Rush Philanthropic Arts Foundation to “Make a Clean Difference” at New York City’s P.S. 165 elementary school. Blige and Simmons, a co-founder of Rush Philanthropic Arts Foundation, led the team of community volunteers in tackling everything from cleaning the cafeteria and auditorium to brightening up school grounds with a fresh coat of paint. Intended to inspire continued creativity in classroom, Rush’s teaching artist volunteers also will create a special mural at the school.

The Make a Clean Difference program helps make schools “Bounty clean,” from cleaning cafeterias to planting around front entrances in public schools across the country, by uniting more than 1,000 volunteers to transform the learning environments of 30 public schools in 10 cities across the country. Actress and spokeswoman Gabrielle Union unveiled the program in Washington, D.C., at the HandsOn Network’s reception to celebrate National Volunteer Week.

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Pop Weaver microwave popcorn now features Canola oil

BY Allison Cerra

NOBLESVILLE, Ind. Pop Weaver is introducing the first microwave popcorn to be made with Canola oil.

The new and improved formulation of the popcorn enhances the rich, buttery taste that Pop Weaver is known for, and is lower in calories, total fat, saturated fat and sodium, while also providing Omega-3, Omega-6 and Omega-9 fatty acids.

“Since popcorn is all we make, we’re continually striving to make our product the best-tasting, healthiest popcorn, at the best possible price,” said Mike Weaver, president and CEO of the Weaver Popcorn Co., which makes Pop Weaver. “We’ve worked for years to replace our previous oil blend with a Canola oil blend, and we are proud to lead the industry with this innovation.”

All three flavors in the Pop Weaver microwave popcorn line – light butter, butter and extra vutter – have been reformulated to incorporate Canola oil. Both Light Butter and Butter carry the American Heart Association’s Heart Check mark, designating them as heart-healthy products. All three flavors also contain zero grams of trans fat.

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Jose Cuervo adds new flavors to ready-to-serve margarita line

BY Allison Cerra

NEW YORK Jose Cuervo is introducing two ready-to-serve margarita cocktails, just in time for Cinco de Mayo.

Jose Cuervo’s authentic pomegranate margarita and authentic mango margarita join three other ready-to-serve margarita flavors. The beverages are packaged in new lightweight plastic bottles so margarita lovers can the cocktail anywhere.

“Coping with very busy lifestyles consumers are seeking, now more than ever, affordable products that add quality and convenience to their lives,” said Amy Bidwell, brand manager for Jose Cuervo Tequilas, Diageo. “We are introducing Jose Cuervo authentic pomegranate margarita and Jose Cuervo authentic mango margarita to deliver more flavor options to those looking to provide the highest quality cocktails for all their home entertainment occasions.”

The beverages will be available in grocery, liquor, club and drug stores nationwide. The 9.95% ABV product is available in two sizes: a 375ml bottle with a suggested retail price of $4.99 and a 1.75 liter bottle with a suggested retail price of $15.99.

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