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Beef jerky gets a kick of caffeine

BY Allison Cerra

DENVER The Performance Enhancing Meat Snack Co. announced Monday the immediate availability of an invigorating caffeinated beef jerky combining premium strips of peppered beef with an energizing additive.

Perky Jerky contains roughly the same amount of caffeine found in two cans of a popular energy drink. Additionally, it is 90 calories per serving with 22 grams of protein.

Perky Jerky is the first ever energy jerky to be approved by the United States Department of Agriculture and it is already developing a grassroots.

More than three years in the making, Perky Jerky is a culmination of its creator’s quest to formulate the world’s best tasting beef jerky with a boost of energy found in no other jerky product.

Perky Jerky is flavored using a 100% natural additive derived from Guarana, a plant native to South America, and found in many energy drinks and herbal teas. 

“We chose Guarana because of its smooth, reliable and predictable energizing properties. It’s an all natural way to give an energetic punch to the tender, peppered beef that we use to make Perky Jerky,” said Brian Levin, developer of Perky Jerky.

Perky Jerky is available on the Web at www.perkyjerky.com and will soon be available in stores nationwide.

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Campbell’s to make soup flavor ‘M’m! M’m! Better!’

BY Allison Cerra

CAMDEN, N.J. Beginning this week, the 25 million Americans who regularly enjoy Campbell’s Tomato soup can start eating healthier as the company rolls out new tomato soup with sea salt.

Campbell Soup Co.’s Tomato soup now will have 480mg per serving, the healthy sodium level designated by the U.S. government.

Adding a naturally flavorful sea salt to the recipe helped Campbell chefs to use 32% less sodium and ensure this healthy soup delivers the great taste people have loved for more than 100 years.

“Introducing one of our top-selling soups with less salt is a major milestone in our sodium reduction journey, especially when you consider Campbell’s Tomato soup is one of the top ten grocery items purchased each week and accounts for about 16 percent of our condensed soup volume,” said Denise Morrison, president Campbell North America. “Because it’s loved by millions of people, we took great care to make certain it still delivers the great taste people expect from their Campbell’s Tomato soup.”

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Sanrio Global Consumer Products, Jelly Belly Candy Co. announce licensing deal

BY Allison Cerra

NEW YORK The makers of the Hello Kitty brand and one of the largest jelly bean makers in the world jointly announce the signing of a licensing agreement for a new package hitting store shelves this fall.

Jelly Belly jelly beans will feature iconic Hello Kitty packaging, Jelly Belly and Sanrio announced.

“Jelly Belly’s quality and true-to-life flavored jelly beans are a perfect match for Hello Kitty,” said Janet Hsu, president Sanrio Global Consumer Products. “Our new partnership comes at a key time for Hello Kitty as we celebrate her 35th Anniversary this year. The super cute packaging, along with Jelly Belly’s signature flavors, are sure to be an instant hit among our fans and Jelly Belly lovers of all ages.”

Jelly Belly Candy Co. is introducing a new 10-Flavor Jelly Belly Hello Kitty Gift Box that holds a custom selection of flavors including Berry Blue, cotton candy, buttered popcorn, cinnamon, coconut, tangerine, green apple, Juicy Pear, watermelon and Very Cherry. The co-branded product brings pop icon appeal to the joint efforts of two global brands and will hit retail shelves in mid-September.

In addition, a cute 1-oz. flip-top Jelly Belly Hello Kitty box holds a selection of assorted flavors of Jelly Belly beans. These clever boxes open at the top and click closed and are the perfect size to take along wherever you go. The single serving size box is ideal for a pocket or a bag. Packed in 24-count display caddy, this item is suitable for the checkout counter, displayed with other Hello Kitty merchandise and included on the candy shelf along with Jelly Belly beans.

Additional information for retailers is available from Jelly Belly Customer Service at (800) 323-9380.

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