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Bartell Drugs to carry UnderWay beverages

BY Allison Cerra

BOCA RATON, Fla. Better Health Beverage’s appetite-suppressing line now is available at Bartell Drugs stores.

UnderWay, available in acai-pomegranate and orange, is an appetite-suppressant supplement drink designed to curb hunger and improve one’s fiber health. In line with the product rollout in 57 Bartell stores, a television media campaign is running to promote the beverages and the stores they are sold in.

Recently, UnderWay products were made available at 741 Publix stores.

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Giant-Landover to carry Jones Soda products

BY Allison Cerra

SEATTLE Jones Soda announced its distribution agreement with Giant-Landover.

The supermarket chain, which operates 180 stores located in Virginia, Maryland, Delaware and the District of Columbia, will carry seven flavors of Jones Soda, including Jones’ new Zilch line of premium quality, zero-calorie sodas.

Bill Meissner, Jones Soda Co.’s CEO said, “Having our products merchandised in Giant stores is a credit to our unique products and to the efforts of our hard-working sales team. We have already earned distribution through Ahold’s largest operation, Stop and Shop, and once successful with Giant-Landover, the other Ahold banners like Giant-Carlisle, Tops and Bi-Lo will likely have an interest in bringing in Jones products as well.”

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Duane Reade teams up with JagTag

BY Antoinette Alexander

NEW YORK Pharmacy retailer Duane Reade, which now is part of Walgreens, recently kicked off a digital campaign to help drive store traffic and promote sales of its private-label products.

Located throughout the city streets are the Duane Reade ads featuring JagTag technology. By taking a picture of the ad and emailing or texting it, New Yorkers will instantaneously receive a multimedia message featuring deals of the week on Duane Reade private label products right on their smart phone, Blackberry, or whatever device they may have.

According to the retailer, it’s a low-cost, highly effective strategy in a market full of clutter and aimed to drive feet into Duane Reade, which earlier this month launched a whole line of eco-friendly products. As previously reported by Drug Store News, the retailer is launching dozens of new products in the household, grocery and personal care categories, some of which will be launched under Duane Reade’s two primary private-label brands, Apt. 5 (household goods) and DR Delish (grocery).

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