GOODLETTSVILLE, Tenn. — Dollar General on Wednesday partnered with the Big 12 Conference and ESPN Events to serve as the Official Discount Retail Sponsor for the Big 12 Conference for the 2017-2018 academic year. Additionally, the major discount retailer will serve as the Conference’s Official Homegating and Tailgating Headquarters and exclusive sponsor of the Dollar General Big 12 Championship Tour, which plans to host events at each of the 10 Big 12 Conference collegiate campuses during the 2017 fall football season.
GOODLETTSVILLE, Tenn. — In celebration of National Literacy Month in September, Dollar General and Kellogg’s are partnering on a new "Here’s My Story" campaign aimed at sharing customers’ personalized literacy and education advancements stories through programs funded by the Dollar General Literacy Foundation.
NEW YORK — Stroopwafel maker Daelmans, in conjunction with the Brand Passport, is expanding its distribution. The company and its U.S. importing, distributing and brand management partner will be bringing stroopwafels to Dollar General stores.
The store will be stocking Daelmans stroopwafel's caramel jumbo duo offering in the snack aisle of roughly 13,600 stores, and the chocolate-caramel duo at the check out of 8,000 stores.