Since 1990, Cosmetic Promotions has offered its clients experiential marketing for beauty brands and retailers. With services that include product sampling, demonstrations, launch kits and sweepstakes, among other services, founder and CEO Joann Marks said the company’s aim is to help its clients save money and labor.
Drug Store News caught up with Marks to discuss her company’s offerings and how its clients can set themselves apart from the competition.
Automation and Technology
Pharmacists still are waiting for the handcuffs to come off. That’s the consensus of industry leaders who are frustrated with the challenges of getting reimbursements for a wider range of services these professionals can perform. It’s a topic at the center of enabling patient care in community-based pharmacy.
“We talk about pharmacists being able to practice at the top of their license,” said CVS Health executive vice president of retail pharmacy and supply chain Kevin Hourican.