With offerings that include well-known brands, and formulas for private label and contract manufacturing service, Natureplex is aiming to deliver for consumers where it matters — quality, quantity and price. Drug Store News spoke to Victor Santos, president of the Olive Branch, Miss.-based company, about its American-made bona fides, how retailers can reach OTC shoppers and what the category’s future holds.
NEW YORK The push of private label at retail is evident at a CVS/pharmacy in Manhattan.
This end cap featuring several CVS private label personal care products is what shoppers see as soon as they enter the store. The display on the middle shelf reads: "Compares to Aveeno National Brand Products."