Supplement usage is at an all-time high, with more than 3-in-4 U.S. adults reporting they augment their wellness routine with a vitamin, mineral or other dietary supplement. That’s according to the 2017 Council for Responsible Nutrition Supplement Survey. These results, industry experts say, show that the industry is building up its credibility among consumers.
A regional player is getting into the VMS business in a unique and personalized way. Ritzman Pharmacy, based in Medina, Ohio, last spring launched a new line of own-brand patient-customized supplements through its RefreshinQ division as part of a new wellness subscription offering.
“RefreshinQ is the future of Ritzman and [represents] how we’re positioning ourselves differently,” Ritzman Pharmacy president and COO George Glatcz said. “It’s changing the way we do business.”
The VMS category is mercurial. When a group of ingredients declines, another sector emerges or experiences a renaissance based on consumer interest. As a result, VMS manufacturers say that keeping up with the latest trends is the key to maintaining a steady-growth trajectory across the vitamin category.
Atkins Nutritionals last week named actor Rob Lowe as the company's new brand spokesperson.
Level Brands announced Monday it has entered into a licensing agreement with Vancouver-based Isodiol International to develop Cannabidiol consumer products for kathy ireland Health & Wellness, a licensor to Charlotte, N.C.-based Level Brands, and for Level Brands subsidiary I'M1, the company's lifestyle brand for men.
Nature’s Truth this week announced the introduction of five new farm-fresh powders to their expanding product line. The new, innovative powders supply nutrients in a convenient way that goes beyond the traditional capsule or tablet that consumers are used to.