Standing out in a crowd.
That is pretty difficult when it comes to the natural products segment among HBC brands. With the category growing at steady double-digit rates for at least the last five years, a large number of suppliers have entered the market, all hoping to grab their fair share of this burgeoning segment.
With offerings that include well-known brands, and formulas for private label and contract manufacturing service, Natureplex is aiming to deliver for consumers where it matters — quality, quantity and price. Drug Store News spoke to Victor Santos, president of the Olive Branch, Miss.-based company, about its American-made bona fides, how retailers can reach OTC shoppers and what the category’s future holds.
LONDON — If Pfizer follows through with its announcement last week to potentially place its consumer business up for sale, GlaxoSmithKline, presently the third-largest OTC seller in the U.S. marketplace, would certainly take a look at it, the company's CEO shared Wednesday morning.