INSIGHTS AND PERSPECTIVES
In a world where the consumer is increasingly demanding that all brands “get real” and connect with them in a truly authentic and honest way, Pepsi’s short-lived and frightfully miscalculated Kendall Jenner/”Live for New Moments” ad and United Airlines’ PR implosion in the wake of its horribly botched “overbooking/re-accommodation” incident ought to serve as case studies on how NOT to communicate with today’s consumer.
Twenty years ago this month, I put on what was then my “lucky” tie, this horrible, neon yellow number from Banana Republic — it wore more like a bad Hawaiian shirt than a tie — and I started a new job as senior editor for OTCs and natural health at Drug Store News.
In April, Drug Store News and Mack Elevation will host the third annual New General Market Forum in Minneapolis.
It probably won’t surprise anyone that I was NOT one of the hundreds of millions of people who got swept away in the whole Pokémon Go thing last summer.
As we ship this issue to the printer, it has been less than 24 hours since Drug Store News hosted its 18th annual Industry Issues Summit.
President Donald Trump — nobody saw that coming.