When it comes to retail, millennials have a lot going for them. They represent 92 million U.S. consumers in their prime spending years. They are the first truly digital generation. They have high disposable incomes, and control more than $600 billion in annual purchasing power. By 2020, millennial spending in the United States is projected to balloon to $1.4 trillion annually and will represent 30% of total retail sales. These shoppers are tech savvy, plugged in and well-informed — and demanding.
In an effort spearheaded by MPA, the Association of Magazine Media, nearly 140 magazine brands from 37 companies have joined forces in an industry-wide marketing campaign to share the message that magazine media delivers the most credible, trusted and engaging content over any other form of media.
Since 1990, Cosmetic Promotions has offered its clients experiential marketing for beauty brands and retailers. With services that include product sampling, demonstrations, launch kits and sweepstakes, among other services, founder and CEO Joann Marks said the company’s aim is to help its clients save money and labor.
Drug Store News caught up with Marks to discuss her company’s offerings and how its clients can set themselves apart from the competition.
For retailers of such high-end consumer electronics as smartphones, tablets, e-readers, drones, digital cameras and fitness watches, the customer’s retail experience can be just as important as loss prevention. Often the look, feel and performance of a product on display in a store, including the ability to interact and fully experience features, such as menus and apps, can be crucial to a customer’s purchasing decision.
Unilever’s V debuts vegan personal care line
Unilever launched Love Beauty and Planet, a new vegan personal care brand, featuring shampoos, conditioners, body washes and hair and body treatments.
The products have mild cleansers and scents infused with ethically sourced essential oil or absolute, a highly aromatic oily mixture, like French heirloom lavender, Moroccan mimosa flower or Bulgarian rose.
The International Home + Housewares Show may just be a couple of months away, but Phil Brandl, president and CEO of the Rosemont, Ill.-based International Housewares Association said some interesting trends — propelled by innovative, design-driven products — are taking shape to impact several general merchandise categories in the following months.