In just the past few months, Walmart announced plans for a naturally positioned color cosmetics line called Found. CVS has pumped in more than 2,000 natural, organic and naturally inspired items, such as Organic Doctor and Burt’s Bees cosmetics into 3,000 doors. And earlier this year, Target substantially built out its natural assortment and dubbed natural skin care as a business contributing double-digit percentage sales lifts.
NEW YORK — One of the most anticipated makeup launches this year is coming from an upstart whose namesake people already know. In partnership with LVMH’s Kendo Brands, Rihanna (full name Robyn Rihanna Fenty) launched Fenty Beauty Friday, bringing it to 1,600 Sephora stores in 17 countries.
NEW YORK — Walgreens Boots Alliance today has launched CYO, an exclusive makeup line designed for younger customers, featuring 160 items that can be mixed and matched.
The CYO portfolio includes eye shadows that can be used wet or dry for different effects, highlighting creams that can be mixed or layered for shimmer and an assortment of blushers. All items in the collection range in price from $3.50 to $7.50.