Camila Mendes, who plays Veronica Lodge in the CW's “Riverdale,” will work with the John Frieda team to create content that highlights her personal hair story and the role it’s played in her life, the Kao USA brand said.
To kick off the campaign, the company shared behind the scene videos showcasing the finishing poles used to simulate shine, and foot-long extensions used in advertisements.
Infused with 12 super fruits and herbal extracts, the Pomade La Mode is a hybrid of shine and moisture designed to condition and control while providing luster, the company said.
