The hottest beauty trends may be natural products, personalized marketing, brands with consumer-aligned values and new technological tools, according to Mintel’s Global Trends report for 2018.
Drug Store News caught up with Bob Wiltz, chief customer officer at the Gunree, Ill.-based company, to talk about where the company has been and where it’s headed.
The Beauty in Real Life campaign will highlight a diverse group of real women showcasing their beauty on their own terms through “real-life” moments, the company said.
Target will be adding Coloured Raine, EveryHue Beauty, Haley’s Beauty, Hue Noir, The Lip Bar, Makeup Geek, Reina Rebelde and Violet Voss to its beauty aisle.
