Retailers expect the second half of 2017 will bring bounce to overlooked categories within hair care, especially styling aids and treatments. While shampoos and conditioners have squeezed out low single-digit gains over the past few years, the styling segment has been flat or down.
Beauty brands are rushing to add apps as a ploy to allow shoppers to experiment with beauty more often, while also eliminating the need for consumers to return products because of disappointment in shades. If a brand doesn’t have an app now, it probably will this year.
(To view the full Beauty Trends Report, click here.)
L’Oréal kicked off the trend two years ago with Makeup Genius, but many others have been quick on its heels.
NBC's Today show spoke with some of Hollywood's top celebrity beauty experts to get the scoop on the best drug store beauty products to help battle the winter elements.
The network also highlighted the beauty products in one of its beauty segments and in a feature online.
The majority of the products can be found at drug and mass retailers.
To see the list, click here.