Since 1990, Cosmetic Promotions has offered its clients experiential marketing for beauty brands and retailers. With services that include product sampling, demonstrations, launch kits and sweepstakes, among other services, founder and CEO Joann Marks said the company’s aim is to help its clients save money and labor.
Drug Store News caught up with Marks to discuss her company’s offerings and how its clients can set themselves apart from the competition.
Unilever’s V debuts vegan personal care line
Unilever launched Love Beauty and Planet, a new vegan personal care brand, featuring shampoos, conditioners, body washes and hair and body treatments.
The products have mild cleansers and scents infused with ethically sourced essential oil or absolute, a highly aromatic oily mixture, like French heirloom lavender, Moroccan mimosa flower or Bulgarian rose.
Standing out in a crowd.
That is pretty difficult when it comes to the natural products segment among HBC brands. With the category growing at steady double-digit rates for at least the last five years, a large number of suppliers have entered the market, all hoping to grab their fair share of this burgeoning segment.