Walmart, Always partner with Girl Scouts to support girls confidence in STEM
After teaming up with the end of goal of keeping girls in sports, Walmart, Always and the #LikeAGirl campaign announced they would be joining forces with the Girl Scouts of the USA, to encourage girls confidence in STEM.
A recent #LikeAGirl survey conducted by Always uncovered that 7-in-10 girls report being afraid of failing during puberty. This fear causes them to opt out of important growth opportunities and has become increasingly evident in the science, technology, engineering and math (STEM) fields, the Cincinnati-based feminine hygiene brand stated.
To address this issue, the two companies are teaming up with the organization and actress Abigail Breslin. The Bentonville, Ark.-based retailer also has committed $250,000 to support the Girl Scout’s efforts to encourage girls in their STEM pursuits and fill the female STEM leadership pipeline.
“As a Girl Scout alum, I am so happy to partner with Always #LikeAGirl and Walmart to experience Girl Scouts’ STEM programming with the troops and share experiences of how I overcame my own challenges with issues of self-esteem and confidence,” Breslin said. “We want to show these girls that no matter what obstacles come their way, they can find success when they believe in themselves.”
The Girl Scouts STEM programming helps girls learn to identify and investigate a problem, brainstorm ways to address it and take action accordingly in a safe, all-girl space. At the conclusion of the program, those involved work on a Take Action project, which pinpoints a problem in their own communities they would like to tackle, then works towards a sustainable solution using the skills learned.
“We are excited to be working with Walmart and Always #LikeAGirl to create this unique experience for girls, providing them access to STEM mentors during a pivotal time in their lives. GSUSA knows that having strong female role models is critical to preparing girls to be the STEM leaders of the future,” Sylvia Acevedo, CEO of the Girl Scouts of the USA, said. “In Girl Scouts, girls learn to identify opportunities and gain the skills to seize them. This event will allow girls to engage in hands-on STEM activities and strengthen their confidence in STEM subjects.”
Always and Walmart are also supporting Girl Scouts through a cause marketing campaign from now until the end of April. For every eligible pack of Always product sold on Walmart.com, Walmart will donate $1 to GSUSA, with a guaranteed minimum and maximum $50,000 from the total eligible transactions.
Cosmoprof North America, FIDM announce student challenge
Cosmoprof North America is teaming up with the Fashion Institute of Design and Merchandising, or FIDM, to reinforce the innovation and continuous education of the ever-evolving world of beauty.
From mid-April through mid-June, FIDM undergraduate students will be challenged to create a connected beauty concept for 2050. The finalists selected will have their concept featured at CPNA’s trade show, taking place July 29 to 31 at the Mandalay Bay Convention Center in Las Vegas.
“We are thrilled to work with FIDM on this unique project,” Daniela Ciocan, marketing director at Cosmoprof North America, said. “Not only do we have the opportunity to support the next generation of beauty industry professionals but we also get to share their futuristic concepts to our forward-thinking beauty lovers at our upcoming event.”
Five teams, which will consist of one graphic design and beauty marketing student, are to focus on one beauty category and consider what smart packaging will look like in the next 30 years. Students also will be required to include the formulation, delivery system and display of the product, the company said.
“We always seek out collaborations and opportunities that are in line with our school’s mission and can enhance the experience for our students,” Tina Perez, director of the Fashion Institute of Design and Merchandising’s beauty industry management, said. “The challenge CPNA gave our students will benefit them beyond measure but it’s also thrilling to know these concepts could spark further innovation and potentially fuel the next big beauty tech solution.”
The team who will take the first place prize will receive monetary compensation, VIP entry at Cosmoprof North America 2018 and tailored networking opportunities, the Las Vegas-based company said. From June 16 to July 6, the public will be able to vote on the finalists through social media. Further information can be found on Cosmoprof’s website and social media channels.
Estée Lauder names Karlie Kloss spokesmodel, brand ambassador
Karlie Kloss is taking on two major roles in her newly announced partnership with Estée Lauder. The New York City-based company has named the model its new global spokesmodel and brand ambassador.
Kloss joins the beauty company’s current roster of spokesmodel, which includes Carolyn Murphy, Fei Fei Sun, Gabriella Wilde, Hilary Rhoda, Joan Smalls, Kendall Jenner, Misty Copeland and Yang Mi.
“Karlie is the modern-day Estée and we are thrilled to welcome her to the Estée Lauder brand,” Stephane de La Faverie, global brand president of Estée Lauder, said. “Karlie has achieved tremendous success in her career through hard work, first taking the fashion world by storm, then becoming a media and television personality, and now empowering young women to become future leaders in tech. Her passion for beauty, unique voice and global social media presence will help us continue to inspire and connect with women around the world.”
The first campaigns to feature Karlie will debut in July across digital, social, television, in-store, and print in support of Estée Lauder’s Pure Color Envy Sculpting Lipstick, Double Wear Stay-in-Place Makeup and Revitalizing Supreme+ Global Anti-Aging Power Crème.
In addition, the beauty company will partner with Kloss’ production company, Klossy Productions to create beauty content that will be shared across the model’s social and digital platforms.
“It is a dream come true to join the Estée Lauder family,” Kloss said. “I am so inspired by the brand’s legacy and values —from the entrepreneurial spirit of Estée herself to the company’s unparalleled commitment to creating best in class products for women around the world. I could not be more proud and honored to be part of such an iconic brand.”
Estée Lauder also will support Karlie’s philanthropic initiative, Kode with Klossy, which hosts free two-week coding summer camps for girls 13-to-18 years old, and focuses on furthering career opportunities for girls in tech.
“Karlie is perfect for Estée Lauder,” Aerin Lauder, style and image director of Estée Lauder, said. “As a successful model, entrepreneur and founder of Kode With Klossy, Karlie is both beautiful and accomplished. I am so excited she is joining the brand.”