BEAUTY CARE

Vita-K reformulates line

BY Antoinette Alexander

NEW YORK Freeman Beauty Labs has reformulated its Vita-K Professional line to now include Matrixyl 3000, a blend of anti-aging peptides to promote collagen production and help decrease the appearance of fine lines and wrinkles.

Vita-K Professional combines the benefits of vitamin K with anti-aging peptides Matrixyl 3000 to provide the ultimate in solution-oriented skin care, according to the manufacturer. Clinically tested for results after eight weeks of use, Vita-K Professional formulations address the most common signs of aging: age spots, lack of firmness, uneven skin tone, fine lines and wrinkles, dark circles and skin dryness.

The products, which have a suggested retail price of $15 each, will begin rolling out in July.

The collection includes:

  • Vita-K Professional acne scars: contains silica to help correct and recover skin layers, aiding in the reduction of the appearance of acne scars;
  • Vita-K Professional age spots: contains licorice root extract that gently diminishes age spots and evens out skin tone;
  • Vita-K Professional blotchy skin: contains meadowfoam flower that soothes and reduces the appearance of blotchy skin;
  • Vita-K Professional spider veins: contains vitamin C to help minimize the appearance of spider veins by aiding circulation and strengthening vein walls; and
  • Vita-K Professional dark circles: contains mica that brings more light to shadowy under-eyes, reducing the appearance of dark circles.

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Coria Labs launches two new CeraVe products

BY Antoinette Alexander

NEW YORK Coria Labs’ skin care brand CeraVe is expanding its portfolio with the launch of its new CeraVe facial moisturizing lotion AM with SPF 30 and foaming facial cleanser, which will begin shipping to retailers in July.

The new CeraVe facial moisturizing lotion AM with SPF 30 (SRP $13.99) is the brand’s first daytime moisturizing lotion for the face. The formula features micronized zinc oxide and such broad-spectrum sunscreen actives as homosalate, octinoxate and octocrylene, which deflect UVA and UVB rays, the company stated.

CeraVe facial moisturizing lotion AM also deposits moisturizing ingredients into the skin, such as ceramides, hyaluronic acid and niacinamide. It is noncomedogenic and fragrance free.

Also new is the CeraVe foaming facial cleanser (SRP $11.99), which is designed for normal to oily skin. It is ideal for anyone who wants to minimize an oily T-zone and is infused with such ingredients as ceramides, hyaluronic acid, niacinamide and phytosphingosine to nourish, replenish and protect skin.

For those using acne medication, the cleanser is an ideal companion, helping to cleanse skin, reduce oil and ameliorate some of the dryness that often accompanies the use of many acne treatments. The cleanser is unscented, noncomedogenic and nonacnegenic.

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Conair to kick off ‘hair-raising’ promotion

BY Antoinette Alexander

STAMFORD, Conn. During this year’s Fashion Week swimwear shows in Miami, Conair is helping fashionistas “beat the heat” by providing free transportation to the public in exchange for their taped “confessions of a bad hair day.”

On July 16 and 17, a fleet of Conair “Beat the Heat” party buses will provide free transportation to the public in exchange for their taped “confessions.” The filmed footage will be posted on a microsite, ConairBeautyPatrol.com, where viewers can vote for their favorite confession and participants have the chance to win a trip to 2011’s Miami Fashion Week Swim and a wardrobe of Conair’s latest styling tools.

The shuttles, which can transport 25 people at a time, will serve as an innovative and interactive mobile environment for passengers. The vehicles will be pumped with air conditioning to support a humidity-free hair day and passengers can receive complimentary Conair hair elastics to tame unruly tresses.

Stops will include Convention Center Drive, as well as other Fashion Week hotspots like Raleigh Hotel, W South Beach and Gansevoort South hotels.

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