BEAUTY CARE

‘Twilight’ sinks its teeth into cosmetics market

BY Antoinette Alexander

NEW YORK A new cosmetics brand inspired by the “Twilight” films reportedly is launching in September just in time for the film’s latest installment, “New Moon,” which is hitting theaters in November.

According to published reports, the Twilight Beauty collection was developed in conjunction with DuWop founder Christina Bartolucci. The collection includes 70 products split into two lines: Luna Twilight, a prestige brand, and Volturi Twilight, a lower-priced line.

Twilight Beauty will be sold at Dillard’s and Nordstrom, as well as online at TwilightBeauty.com.

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Coty to develop, market fragrances with Guess

BY Antoinette Alexander

NEW YORK Coty Inc. has inked a licensing deal with Guess to develop and market a new line of fragrances, and also will distribute existing Guess fragrances, effective January 2010.

“Guess is on the pulse of edgy style and flirtatious fashion, and Guess’ groundbreaking approach and reputation lends itself perfectly to the passionate and innovative spirit of Coty,” stated Coty CEO Bernd Beetz. “With this partnership, Coty is inheriting a notable fragrance house. Our plans for expanding the reach of the Guess brand will position the Guess fragrance for accelerated global success.”

Added Guess vice chairman and CEO, Paul Marciano, “This collaboration with?Coty will provide the perfect platform for Guess to creative innovative, highly desirable and luxurious fragrances that reflect our company’s image and legacy. It symbolizes both a strategic and creative alliance. We are very excited about our partnership with Coty.”

Coty stated that additional information related to the fragrance would be disclosed at a “later date.”

Established in 1981, Guess began as a jeans company and has since grown into a global lifestyle brand. Today, Guess designs, markets and distributes full collections of women’s, men’s and children’s apparel, as well as accessories.

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P&G adds new director to board

BY Antoinette Alexander

CINCINNATI Procter & Gamble has appointed Frontier Communications executive Maggie Wilderotter to its board, effective immediately.

Wilderotter is chairman and CEO of Frontier Communications, the second largest rural communications services company in the United States. She also serves on the boards of Yahoo!, Xerox Corp., Tribune Co. and a number of nonprofit organizations.

“Maggie’s outstanding business acumen and broad strategic and leadership experience will make her a valued board member,” stated A.G. Lafley, P&G chairman of the board. “Her knowledge of media, communications and information technology will help us accelerate P&G’s growth. Above all, like P&G, Maggie puts the customer first in everything she does.”

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