BEAUTY CARE

Target rolls out redesign, expanded food in stores in Tampa and Denver markets

BY Jim Frederick

MINNEAPOLIS Target has begun the rapid rollout of a new store format that puts a greater emphasis on fresh food and a more convenient, one-stop shopping experience.

The chain on Tuesday unveiled the new, more food-intensive prototype at eight Target stores in the Tampa, Fla., area and five units in the greater Denver market. Those remodeled stores are part of a major store construction and overhaul campaign by the giant discounter, which now operates 1,743 stores in 49 states. Target announced it would unveil a total of 350 new and renovated stores by the end of 2010.

The new store design features “an inviting open-market grocery layout, stocked with a selection of fresh produce, fresh meat and baked goods,” according to the company. The new layout “also includes reinventions in several other areas throughout the store, such as beauty, home, shoes and electronics, to provide guests with the ultimate shopping experience,” Target asserted Tuesday.

The increased fresh food selection includes national and private-label brands, and is designed “to make fill-in shopping quick and easy for guests on the go,” noted a Target representative. In all, the expanded grocery aisles will offer 90% of the categories found in a grocery store, according to the company, along with interactive displays and wider aisles.

“Target developed these concepts in response to guest feedback,” said VP merchandising Tim Mantel. “We’re evolving our store design to deliver one-stop shopping and convenience.”

Also undergoing a significant upgrade is the beauty department, with new, softer lighting and curved fixtures, as well as interactive screens to help guide customers in their selections. Target also has spruced up its home department, with wider aisles and lower product fixtures for easier navigation, “enabling guests to see more of the department at a glance,” according to the company.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Dr. Scholl’s gives women a shoe break with Fast Flats

BY Michael Johnsen

WHITEHOUSE STATION, N.J. Merck Consumer Care on Tuesday announced the launch of Dr. Scholl’s For Her Fast Flats, representing a practical solution for women who need a break from their uncomfortable shoes.

Fast Flats are compact and foldable shoes that fit discreetly in a purse and come with a wristlet for easy storage and portability. A recent survey conducted by Dr. Scholl’s For Her found that 70% of women admitted taking their shoes off after a night out because they were so uncomfortable. And 80% of women surveyed said that when their feet hurt, it affected their mood.

“While women love their stylish shoes, many feel they have to sacrifice comfort to wear them for an entire day or night,” stated Jay Morgan, VP research and development for Dr. Scholl’s. “We know that’s not the case, and we wanted to give women a great solution for their feet. Fast Flats are fashionable and affordable, enabling women to be prepared for the many scenarios they face throughout the day without having to worry about shoe discomfort.”

Fast Flats are available in women’s sizes 5-6, 7-8 and 9-10 at a suggested retail price of $9.99.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Lumene introduces new vitamin C-infused skin care products

BY Antoinette Alexander

NEW YORK Skin care brand Lumene has announced the launch of its latest items: Lumene Vitamin C+ Bright Skin Radiance Nectar and Lumene Vitamin C+ Pure Radiance 24-hour lotion.

These new products are available as of August at CVS and Ulta stores. Until now, vitamin C+ products only have included the artic cloudberry seed oil, but the new vitamin C+ products also include arctic cloudberry nectar. This nectar has detoxifying properties to enhance the effect and help make the skin look brighter and more radiant.

The new Lumene Vitamin C+ Bright Skin Radiance Nectar ($21.99) is to be applied to a clean face before day or night cream. It gently exfoliates, minimizes pores and makes the skin look smooth. The detox properties of cloudberry nectar are designed to help make the skin look brighter and more radiant.

The new Lumene Vitamin C+ Pure Radiance 24 hour lotion ($19.99) is to be applied to a clean face before day or night cream. This lotion is designed to leave a matte surface on the skin. With regular use, it promises to normalize sebum production and helps to reduce the appearance of pores.

Arctic cloudberry seed oil, which has natural antioxidants, protects the skin from stress factors.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?