BEAUTY CARE

Sophyto products to be sold at select Sam’s Club locations

BY Antoinette Alexander

NEW YORK Sophyto, a line of natural skin care products that has been sold at select dermatologists’ offices and spa locations, also will be available at select Sam’s Club locations by the end of September.

The products will launch at 150 Sam’s Clubs nationwide and online at SamsClub.com. In the spring, the products are slated to expand to another 300 club locations.

Sam’s Club will offer members two exclusive kits and several twin-packs. The kits include:

  • Phytotherapy daily renewal kit ($29.98), which includes the purifying silken cleanser, omega daily moisturizer and anti-aging antioxidant serum (a savings of $95);
  • Phytotherapy anti-aging care kit ($34.98), which includes pH optimizing restorative toner, anti-aging antioxidant serum and marine peptide brightening treatment (a savings of $55); and
  • Twin-packs of the anti-aging antioxidant serum ($32.98), omega daily moisturizer ($24.98) and purifying silken cleanser ($14.98) also will be available in clubs.

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Report: Nailtini to launch ‘Mad Men’-inspired line

BY Antoinette Alexander

NEW YORK “Mad Men” designer Janie Bryant reportedly has teamed up with nail polish company Nailtini to develop a limited edition “Mad Men” nail polish collection for the fall.

The $14 nail polishes are expected to be sold in CVS’ Beauty 360 stores and Duane Reade’s “Look Boutique” locations in the fall, according to published reports.

The four polish shades — gold, platinum, iridescent and brown — are inspired by the fabrics worn by the ladies on “Mad Men.”

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Kroger’s private-label brand Mirra expands

BY Antoinette Alexander

CINCINNATI Kroger recently introduced its private-label and beauty care brand Mirra, and according to an Associated Press report, has more than doubled its number of store-brand beauty items. The retailer also plans to launch additional items this fall and next year.

As reported in March by Drug Store News, Kroger’s Mirra brand is geared toward “family-focused women seeking effortless beauty.” Mirra combines natural ingredients with the latest science to meet three different needs: Daily – routine personal care; Renew – a rejuvenating time out; and Inspire – quick transformations for a night out. The collection includes products for hair, skin and body.

The grocer currently offers more than 20,000 store-brand items, with fewer than 100 being under the Mirra brand, the AP reported. That number, however, is up from 41 three months ago. Kroger CEO David Dillon has identified health and beauty as an underdeveloped area among it store brands, the AP reported.

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