Softlips expands line
ORCHARD PARK, N.Y. The Mentholatum Co. has expanded its Softlips pure lip care line with the launch of the new Softlips pure 100% natural products, which includes lip butter and lip polish.
The new products are available in the naturals/organic section at Target stores nationwide.
The products are made with 100% natural ingredients, have light flavors and are available in several scents. All of the products are free of preservatives, phthalates, sulfates, parabens, mineral oil and gluten.
Softlips pure 100% natural lip butter comes in a tube applicator and provides hydrating SPF 15 protection for dry lips with zinc oxide, shea butter, jojoba seed oil and beeswax. The suggested retail price is $5.99.
Softlips pure 100% natural lip polish provides natural exfoliation for lips with organic coconut flakes and sugar. It promises to moisturize lips with beeswax and such natural seed oils as safflower, mango and castor seed. The suggested retail price is $5.99.
Softlips pure 100% natural lip gloss comes in a tube applicator and provides a natural, glossy color with shine. It comes in three shades — Shell Pink, Natural Honesty and Coral Charm — with natural seed oils and beeswax and provides SPF 15 protection with zinc oxide. The suggested retail price is $5.99.
Softlips pure 100% natural lip tint is a balm/stick applicator that provides sheer, tinted color in the same three shades as the lip gloss. It is made with beeswax, coconut oil and other natural ingredients. It offers SPF 15 protection with zinc oxide. The suggested retail price is $3.99.
Vogue hosts CoverGirl makeovers at local Walgreens
WINTER PARK, Fla. Vogue magazine recently sponsored CoverGirl makeovers at 14 Florida Walgreens stores, with professional makeup artists demonstrating the new LashBlast mascara.
During the event, Vogue also promoted the magazine’s latest sweepstakes — a chance to win an Andrew Marc Salina handbag — by distributing trend sheets to attendees.
The event offered customers a CoverGirl gift-with-purchase cosmetic bag, which helped sell more than 152 pieces during the event — a 62% closure rate, according to Cosmetic promotions, a promotional and marketing company that executed the event.
A survey conducted during the event showed that 81% of customers surveyed had used CoverGirl before and 99% of them wanted more makeover events at Walgreens. More than 59% of the customers were within the target age group (ages 25 to 50 years) of the brand and the magazine.
La Roche-Posay launches sun safety campaign
NEW YORK La Roche-Posay, the skin care company that brought the Anthelios sunscreen franchise to the United States, has launched a new public health awareness and educational campaign dubbed SOS — Save Our Skin.
The campaign is designed to not only inform Americans about the dangers of UV and the importance of sun safety, but to also incite true behavioral change, such as including sun protection in their daily routines and visiting their dermatologists for regular skin checks.
The campaign will use all major media components to reach as many people as possible via in-store events, offline initiatives with dermatologists, pharmacists, journalists and a mini site (located at www.sossaveourskin.com) to raise awareness regarding the dangers of UV exposure and the importance of UV protection.
The mini site will serve as the hub of the entire public awareness campaign where users can access informative content that will allow them to learn from each other and experts to discover more about UV protection (including the importance of regular skin checks and how to perform self checks) and help influence others in establishing their own sun safe behavior.
In addition, La Roche-Posay will make a donation every time someone joins the SOS cause as well as when anyone purchases an orange SOS ribbon in support of the cause. The proceeds with go to organizations with synergistic missions, like the Women’s Dermatologic Society and The Skin Cancer Foundation.
As part of the initiative and to mark the start of Melanoma Month in May, La Roche-Posay, which is a L’Oreal brand, is hosting a three-day corporate launch event at L’Oreal USA headquarters in New York City. During this time, L’Oreal USA employees are encouraged to attend educational forums and participate in free skin cancer screenings with more than 50 dermatologists that will be on hand.
La Roche-Posay products can be purchased at select physicians’ offices, CVS/pharmacy and Duane Reade locations.