BEAUTY CARE

Rite Aid presents skin cancer awareness tour

BY Allison Cerra

CAMP HILL, Pa. Rite Aid once again is gearing up for the kick off of the Skin Cancer Foundation’s Road to Healthy Skin Tour.

As previously reported by Drug Store News last month, Rite Aid (along with Aveeno) continues as the Skin Cancer Foundation nationwide outreach program’s presenting sponsor, which commences this weekend. The tour offers Americans free full-body skin cancer screenings and the latest sun care information. Rite Aid has created a 12-page, full-color skin care guide, which is available free May 30 to July 24 or while supplies last at nearly 4,800 Rite Aid locations.

Additionally, Rite Aid is further encouraging good skin care by offering shoppers a Single Check Rebate gift of a $10 store gift card with a $25 purchase of select skin care products or a $25 store gift card with a $50 purchase of select skin care products. A complete list of participating skin care products as well as all program restrictions are included in the June and July Single Check Rebate directories available at all Rite Aid stores.

The 2010 tour stops at Rite Aid stores in the District of Columbia and in 17 states as follows, in order of appearance: Georgia, North Carolina, Maryland, Virginia, New Jersey, Connecticut, Massachusetts, Pennsylvania, Ohio, Michigan, Kentucky, Tennessee, California, Oregon, Washington, Utah and Colorado.

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Lander rolls out in West Coast Rite Aid stores

BY Michael Johnsen

GRAND RAPIDS, Mich. Grand Brands on Tuesday announced the debut of its new Lander line of bubble baths, shampoos and men’s and women’s body washes at 751 West Coast Rite Aid stores this June.

The product line will feature several new additions created exclusively for Rite Aid including new label designs and a convenient hand pump. It will also be the first time the brand’s shampoo and body washes are available in a 64 oz. size and mark the debut of the brand’s new Lander Men’s body wash.

“Customers have been continuously asking for the 64 oz. Lander Bubble Bath in California and other Western states,” stated Susan Hunt, CEO of Grand Brands, the parent company of Lander. “They love the natural ingredients in our products like the real honey and milk we use compared with other value brand options on the market. In addition, all our bubble bath products are made in the U.S. and are of the highest quality.”

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Naturally Fresh Deodorant Crystal shortens Web site URL

BY Antoinette Alexander

POMPANO BEACH, Fla. Naturally Fresh Deodorant Crystal has introduced a new domain name, NatFreshDeo.com, for greater convenience.

Consumers will still be able to access www.naturallyfreshdeodorantcrystal.com, but the new name offers easier access (and less typing) to all of the site’s features, including the store locator, online shopping accounts and Naturally Aware information.

“Our new domain name is just another step in making natural living as easy as possible for today’s on-the-go, health-conscious customer,” stated Ted Alflen, CEO and founder of Naturally Fresh Deodorant Crystal. “Our mission has always been to offer 100% pure and natural alternatives to conventional deodorants and antiperspirants, and now you can get to us with a little less typing.”

Also new to the site is the Naturally Fresh Deodorant Crystal blog that discusses some of today’s top topics in natural living and gives insight into the company’s vision.

The products are currently sold at such retailers as Walmart, GNC, Vitamin Shoppe, Whole Foods Market, Kroger and Publix.

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