BEAUTY CARE

Rite Aid goes glam

BY Michael Johnsen

HARRISBURG, Pa. Rite Aid and Cosmetic Promotions on Tuesday announced a promotion geared toward attracting teen and tween female shoppers. The two companies will feature young models offering high-value giveaways at targeted events happening in five of Rite Aid’s strongest markets that match up with a high teen population.

The giveaway is a custom-designed “Glam Camp” duffle bag that contains 12 beauty product samples and coupons from such Rite Aid vendors as Jergens Natural Glow, Jesse’s Girl Eye Dust, Clearasil Daily Face Wash, Colgate Max Fresh Toothpaste, John Frieda Clear Glaze, Hawaiian Tropic Oil Free Faces, Maybelline Volume Seduction Lip, Wet n Wild Lip Gloss, Ban Solid Deodorant, Got2Be Smooth Operator Hairspray, Yes to Carrots Sample, Playtex Gentle Glide Slender Tampons and a Seventeen magazine subscription card.

The Glam Camp bags are also a gift themselves as they are a pink and black small duffle bag with a hip logo that can be re-used for school, events or hobbies.

The Rite Aid Glam Camp kicked off this year on March 22 with a promotion on 94.5 WPST Prom Expo in Hamilton, N.J.  The first 500 event attendees to arrive received the free Glam Camp Bag valued at over $25. There was a “Pimp your Prom” contest, which offered PST listeners a chance to win a complete prom package for five couples, including limousine, dresses, tuxedos, make-over and spa services. In addition to the contest, vendors and sponsors had the opportunity to showcase their business, products and services. Another event was the annual U.S. Spirit Cheerleading Event held in Columbus, Ohio in March. The Glam Camp bags were handed out over the three days of competition to 1,500 attendees. The Rite Aid message was promoted via banners at the event to more than 3,500 participants and almost 8,000 spectators. 

The Glam Camp program has been very successful for Rite Aid and their vendors, the companies reported. Website hits for one Rite Aid vendor increased by 244% after the first bag distribution. “I can always tell when the bags have been distributed” stated Jesse Lawrence of Jesse’s Girl, an exclusive Rite Aid brand of cosmetics; “because I get so much web traffic the next few days”. Other Glam Camp programs include Back to School Makeovers in 200 stores and a tie in with Seventeen Magazine featuring eight vendors. All programs are completely coordinated and executed by Cosmetic Promotions Inc. The company secures the vendors, the bags and all the venues for distribution.

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New Degree Women Fine Fragrance Collection provides luxury at a great price

BY Allison Cerra

CHICAGO While it’s been well-documented that women have been cutting back on everything from clothing to grocery bills in the current economy, a new fragrance line has launched to help women find ways to enjoy luxury without breaking the bank.

New Degree Women Fine Fragrance Collection, which features a line of body mists and matching anti-perspirants, combining long-lasting, sophisticated scents with 24-hour wetness and odor protection, and providing everyday luxury for women on the move.

To help women find ways to have it all, the new Degree Women Fine Fragrance Collection is partnering with actress and fashion guru Lindsay Price, star of NBC’s “Lipstick Jungle.”

Price is passionate about showing women how to be smart shoppers and spenders, and will share how they can indulge in those must-haves that keep them looking and feeling good without breaking the bank.

“I’ve learned that knowing when to save and when to splurge is key to savoring everyday luxuries,” Price said. “It’s important to realize how to adjust — not abandon — indulgences, by looking for smarter ways to spend and treat ourselves.”

Degree Women Fine Fragrance Collection is available in three extraordinary scents: Delicious Bliss, Sexy Intrigue and Classic Romance. In fragrance sniff tests, more women preferred the Collection over a top-selling fine fragrance, based on a sample of 100 participants.

To celebrate the launch of the collection, Degree Women will make an in-kind donation to Dress for Success, an international non-profit organization that provides professional attire, a network of support and the career development tools to help disadvantaged women thrive in work and in life. The donation will help promote economic independence and make a lasting impact on women nationwide.

Degree Women Fine Fragrance Collection, featuring anti-perspirants and matching body mists, are available in the deodorant aisle at mass market retailers nationwide for an average retail price of $3.99 for deodorant (3 fl. oz.) and $3.99 for body mists (2.6 oz.). For more information and tips for finding everyday luxury for less, visit www.DegreeWomen.com.

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‘Gossip Girl’ star Jessica Szohr partners with Dove to promote a new video series

BY Allison Cerra

ENGLEWOOD CLIFFS, N.J. Spotted: Four real girls taking you behind-the-scenes of their gossip-worthy New York lifestyles in a new video series “Gossip Girl: Real NYC Stories Revealed,” produced in partnership by Dove go fresh and “Gossip Girl.”

The video series will give “Gossip Girl” fans a glimpse into the real lives of four young women who lived in the same Manhattan hotbed as the “Gossip Girl” characters, while revealing real-life stories about juggling careers, love, finances, family and friends. These four real girls are sharing their stories in hopes of encouraging all 20-something girls to live life with a fresh perspective and inspire others to pursue their dreams.

Each new story in a 90-second broadcast TV spot will air nationwide during the last four “Gossip Girl” episodes of the season. Fans then will be able to catch the video finale of each girl’s story by visiting www.cwtv.com/dovegofresh from their PCs or mobile devices. Additional content also will be available online at both www.cwtv.com/dovegofresh and www.dovegofresh.com, including behind-the-scenes footage of the making-of-the-video series, exclusive interviews with “Gossip Girl” star Jessica Szohr and the real girls of “Gossip Girl: Real NYC Stories Revealed,” along with Dove go fresh product information.

“Gossip Girl” star Jessica Szohr is partnering with Dove to promote this new program to celebrate the launch of the new Dove Go Fresh Burst Body Wash. “Many girls of my generation have lots to juggle when dealing with the pressures and stress of everyday life,” Szohr said. “Stories from these four real girls are amazing and inspiring. They have all taken risks and found success while following their passions. I hope their stories will encourage other girls today to look at their twenties in a fresh perspective and inspire them to pursue their own dreams.”

The video series will air during the last commercial break of “Gossip Girl” on The CW, beginning April 27 (Mondays at 8:00 p.m. EST /7 p.m. CT).

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