Procter & Gamble may widen the scope on men’s grooming
NEW YORK With the Gillette brand in its fold, Procter & Gamble has had the male shopper in its sights for some time, but it appears that the Male Grooming Zone area at the recent NACDS Annual meeting may have been a glimpse into a major aspect of the manufacturer’s marketing strategy in beauty and grooming — a much greater focus on men.
At the NACDS Annual meeting in April in West Palm Beach, Fla., P&G set up a Male Grooming Zone area where men could get pampered with Gillette products.
According to an internal P&G company memo obtained and reviewed by The Wall Street Journal, P&G is looking to restructure the unit to place a greater emphasis on men and could develop new products for high-end retailers, salons and spas.
According to the WSJ, the memo, circulated to P&G staff last week, states that the company will reorient its beauty business by gender to “better serve Him or Her,” rather than its typical organization around product categories.
“Our principal beauty focus has been winning with women, yet we’re not broadly serving male consumers’ needs outside of Gillette and fine fragrances,” Ed Shirley, P&G’s vice chairman of global beauty and grooming, wrote in the memo, the WSJ reported. The new structure is expected to take effect July 1.
Furthermore, the memo suggests that the manufacturer may launch upscale shaving products to be sold in “prestige and luxury” outlets, the WSJ reported.
In addition, P&G is mulling an expansion into professional salons that could include “skin care, cosmetics and fragrances,” the memo states, according to the WSJ.
SkinWear extends its U.S. launch
TORRANCE, Calif. SKWPartners announced Tuesday the extended launch of SkinWear.
SkinWear boasts itself as the only extended-protection, all-in-one hand cleanser, sanitizer and moisturizer which has been proven to kill germs for as long as eight hours with a single application. This non-alcohol-based product picks up where commonly available anti-bacterial soaps and “instant sanitizers” leave off by killing 99.9% of all germs that can make people sick, and continues to kill bacteria for up to eight hours, drastically decreasing the potential spread of germs and contamination.
“SkinWear is a radical departure from hygiene products available to date,” said SKWPartners’ Tom Guzek. “Not only is SkinWear more thorough and cost-effective than current anti-bacterial soaps and alcohol-based hand sanitizers, SkinWear’s eight hour extended efficacy actually continues to kill germs between washings, reducing the spread of germs.”
Inter Parfums reports double-digit loss in Q1
NEW YORK Inter Parfums, which manufacturers and distributes licensed prestige perfumes, cosmetics and personal care products for specialty retailers, and supplies mass market fragrances, reported a double-digit drop in first-quarter sales and affirmed its 2009 guidance.
“As we previously indicated, year-over-year first quarter sales comparisons were impacted by several factors. The continued strength of the U.S. dollar relative to the euro, had the net effect of depressing 2009 first quarter sales by about 6% as compared to last year,” stated Jean Madar, chairman and CEO of Inter Parfums. “Additionally, last year?s first quarter included our largest ever global launch of our largest licensed brand, Burberry The Beat for women, pushing European-based sales up 46% as compared with the first quarter of 2007. With regard to U.S. operations, the comparable quarter sales decline also factors in an exceptionally strong first quarter in 2008, with sales up 31% from the first quarter of 2007. These factors combined with the impact of the global economic crisis on discretionary consumer spending produced the first quarter sales decline.”
Net sales for the first quarter were about $90.4 million, down 27% from $123.2 million in the year-ago period. As comparable foreign currency exchange rates, net sales were down 21%.
The company is expected to issue its full first quarter results on May 11, after the close of the market.
Assuming the dollar remains at current levels, the company continues to expect 2009 net sales of $390 million, with net income of roughly $21 million, or 70 cents per diluted share.