BEAUTY CARE

Procter & Gamble announces organizational changes

BY Allison Cerra

CINCINNATI Procter & Gamble has announced that its president of global prestige products will be stepping down from his post after more than 28 years of service.

Hartwig Langer, president global prestige products, will retire effective Jan. 1, 2010. He will step down as division president on July 1, 2009, but will continue to serve in a special assignment to ensure a smooth transition, reporting to Ed Shirley, vice chairman of global beauty and grooming, until his retirement.

Under Mr. Langer’s leadership, P&G fine fragrances has become one of P&G’s fastest-growing and successful businesses. Today, P&G global prestige products is one of the world’s largest prestige fragrance businesses globally with many of the largest, most desirable brand names in the industry, such as Hugo Boss, Lacoste, Dolce & Gabbana and Gucci. In total, P&G has 23 prestige brands.

“Hartwig has been a game-changing leader and strategist,” said Shirley.  “He has succeeded by turning the industry’s conventional business model on its head by challenging the industry paradigm that being in touch with the consumer would not yield fresh insights in an industry dominated by creative individuals.  He has left an enduring legacy at P&G and in the beauty industry.”

Patrice Louvet, VP future strategy & growth, global prestige products, has been elected president, global prestige products, succeeding Langer.  Louvet will report to Shirley, and will continue to be located in Geneva, Switzerland.

“Patrice Louvet is the right leader to succeed Hartwig. He is well-positioned to sustain and strengthen the growth of P&G Prestige where he has been serving as vice president – future strategy and growth for some time,” Shirley said.  “With more than 20 years experience in the company, and 15 years in beauty, he has successfully led several of P&G’s businesses in multiple regions. He is a cosmopolitan leader with experience in Europe, Asia and North America.  And, he is a beauty expert whose experience in skin, hair and color cosmetics will help us further grow our Prestige Beauty business on the strong foundations in place today.”

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Beautology Brands adds Salon Selectives to its portfolio

BY Antoinette Alexander

CHICAGO Beautology Brands Co., a hair care marketer and distributor of the Charles Worthington London, Chemistry Salon Labs and Daisy Fuentes Style Pro brand, has added the Salon Selectives hair care brand to its portfolio.

“This is a very exciting time as we now have the incredible opportunity to effectively re-commercialize one of the most well known brands in the history of hair care,” stated Stuart Straus, president and CEO of Beautology Brands. “Our research shows that Salon Selectives still has over 80% awareness among consumers.”

Popularized in the 1980s and 1990s by Helene Curtis Industries, Salon Selectives featured pink packaging and a much-loved green apple fragrance.

It was the fist salon-inspired and salon quality brand sold in the mass market. At its peak, the brand had a 6.5% market share and annual sales of $275 million.

According to Straus, the company will reintroduce the brand in the salon value segment of food, drug and mass. It will leverage the Salon Selectives’ brand equities of salon heritage, customized care, mix and match badge system, packaging color palette and fragrance. It will also revisit the brand’s “Just stepped out of the salon” jingle.

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Veet launches new campaign to celebrate new product

BY Antoinette Alexander

PARSIPPANY, N.Y. Reckitt Benckiser’s Veet brand of depilatory products has launched a new campaign to celebrate its new Spray On Hair Removal Cream and to familiarize women with its entire line of hair removal products.

The “Spray on Your Summer Smooth” campaign invites women to submit photos of their legs and explain why they are their best assets. The grand prize winner will be selected by Veet from the top five highest scoring finalists from round two. The winner will receive a trip for two to the Caribbean paradise of Barbados and a year’s supply of Veet products.

Powered by social media marketing solution Brickfish, the campaign enables consumers to create personalized brand-focused user-generated content and virally share their entries with their social networks via widgets, blogs, IM, e-mail and more. Campaign participants have the ability to interact with the Veet brand campaign by creating, reviewing, sharing and voting upon brand-relevant content.

Round one of the campaign ends June 10. Round two will begin on or around July 1 and will end or about July 29. For more information, visit www.veet.us/legs.

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