BEAUTY CARE

Pacific World acquires Woodward Labs

BY Antoinette Alexander

LAKE FOREST, Calif. Pacific World, a manufacturer of nail products and artificial nails, has acquired Aliso Viejo, Calif.-based Woodward Labs. With the acquisition, Pacific World brings into its fold the Mycocide NS anti-fungal foot care brand, HandClens hand-sanitizing foam and Dr. G’s brand of nail and skin treatments.

Financial terms of the deal were not disclosed.

“We are proud that these Woodward Laboratories brands will be joining the Nailene and Fing’rs brands at Pacific World. We are confident that this acquisition will continue to enable us to move toward our goal of being the market leader in total nail care while additionally giving us a strong entry level product into the foot care section of our retailers,” stated Joe Fracassi, president of Pacific World. “With the strong consumer insights and category management available through Pacific World, we look forward to bringing this process forward with the new products available to use through this acquisition.”

Ken Gerenraich, founder and former CEO of Woodward, will remain involved as chief science officer at Pacific World and will continue to provide his expert medical insights in the areas of product development and scientific affairs.

Added Gerenraich, “After devoting 18 years of my life to building Woodward Laboratories, it gives me great pleasure to know that our brands and technologies will continue to thrive under the professional management of Pacific World.”

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NPD: 2009 a year of decline for prestige beauty sales

BY Antoinette Alexander

NEW YORK The U.S. prestige beauty industry experienced a 6% decline in dollar sales during 2009, according to recent data from market research company the NPD Group.

Prestige fragrance posted the biggest declines, followed by prestige makeup, and prestige skin care.

“Make no mistake, 2009 was a most challenging and difficult year for the prestige beauty industry,” stated Karen Grant, VP and senior global industry analyst for The NPD Group. “Yet, particularly as we entered fourth quarter, there was evidence of some recovery as well as areas of growth across categories, at both ends of the price spectrum. Those could be found in the positive sales of products like smaller size women’s fragrances, innovations in foundation and concealer products, anti-aging and specialized basic skin care, and hair care.”

NPD noted that the food/drug/mass channel (excluding Wal-Mart) was flat in 2009. Similar to the prestige beauty market, fragrance sales declined.

Makeup sales in the mass channel experienced growth and skin care sales were flat overall; however, excluding hair care, sales of skin care products at mass actually experienced growth in line with makeup.

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Head & Shoulders mans up

BY Antoinette Alexander

CINCINNATI Procter & Gamble’s Head & Shoulders brand is stepping into the men’s grooming segment with the launch of its first “for men” line, called Hair Endurance for Men.

The line features a new shampoo and 2-in-1 that was developed to strengthen hair at the scalp, allowing hair to appear fuller and thicker looking. According to the company, research has shown that 44% of men who suffer from dandruff also claim to have hair damage from scratching, which can result in hair breakage.

Head & Shoulders’ proprietary zinc pyrithione formula works against dandruff by tackling the cause at the scalp, in addition to the signs of dandruff (i.e. dryness and itchiness). By reducing dandruff symptoms, Hair Endurance for Men can calm and reduce scalp irritations, which means less itch and urge to scratch.

The shampoo and 2-in-1 shampoo plus conditioner is priced at priced at $4.97 each.

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