Nostalgic candy saluted in new Mariah Carey fragrance
NEW YORK Elizabeth Arden and Bazooka Candy Brands, a division of Topps Co., have teamed up to launch Mariah Carey’s new candy-inspired fragrance collection called Lollipop Bling.
The collection was inspired by the fun and playful nature of Carey’s marriage proposal. The story goes that when actor and rapper Nick Cannon proposed to Carey he presented her with a Ring Pop, the gem-shaped lollipop that is on a ring. Upon opening the packaging, she found a proper engagement ring inside.
Lollipop Bling will launch at select department stores nationwide in July, including Macy’s, Dillard’s, Ulta and Sephora. The 1-oz. bottle will retail for $35. Early next year, the fragrances are expected to make their way to drug stores and mass-market retailers like Walmart.
“At Elizabeth Arden, our strategy is to develop innovative brand experiences for our customer,” stated Scott Beattie, chairman, CEO and president of Elizabeth Arden. “In today’s dynamic and competitive environment, we must continue to evolve and execute at a higher level than is expected by our retail partners and consumers. Lollipop Bling is innovative and delivers something truly unique to the category.”
Each fragrance purchase will include a Ring Pop, and the ad features Carey wearing Ring Pops. The packaging and fragrances — available in Honey, Mine Again and Ribbon scents — are candy and flavor inspired.
RAPP tapped to spearhead global digital marketing initiatives for Coty brands
NEW YORK Coty has selected global digital agency RAPP to lead its global digital marketing initiatives for its Sally Hansen brand and for its licensed Guess?, Halle Berry, Beckham and Playboy brands.
“We feel that Coty’s success has been the result not only of our portfolio of top beauty and luxury brands, but also our spirit of entrepreneurship and our commitment to staying on the cutting edge of what consumers want. In partnership with RAPP, we will be able to better serve the needs of our consumers by providing new ways to enhance their well-being,” stated Steve Mormoris, SVP of global marketing for Coty.
RAPP’s New York office will lead the marketing efforts, collaborating with their Paris office to service the global account. RAPP is a unit of the Omnicom Group.
Revlon named official partner for ‘Britain’s Next Top Model’
LONDON Revlon has announced that it is the official makeup partner for “Britain’s Next Top Model,” and its global brand ambassador, Elle Macpherson, is set to take the reins as presenter, judge and executive producer of the new series.
With Gucci Westman, global artistic director for Revlon, pioneering new on-trend shades backstage at Revlon’s fashion week shows in London, Paris and New York and Revlon’s newest product launches hitting the shelves, such as PhotoReady Foundation and Double Twist Mascara, Revlon is confident that it has everything aspiring models will need to look the best in front of the cameras. The new series will begin in July.
Contestants of “Britain’s Next Top Model” will be given the opportunity to appear in a makeup shoot for Revlon’s new Colorburst Lipstick. The crowned winner will receive the opportunity to become the face of Revlon’s new Autumn/Winter 2010 trend collection that launches in the U.K. in November.