BEAUTY CARE

Naturally Fresh Deodorant Crystal shortens Web site URL

BY Antoinette Alexander

POMPANO BEACH, Fla. Naturally Fresh Deodorant Crystal has introduced a new domain name, NatFreshDeo.com, for greater convenience.

Consumers will still be able to access www.naturallyfreshdeodorantcrystal.com, but the new name offers easier access (and less typing) to all of the site’s features, including the store locator, online shopping accounts and Naturally Aware information.

“Our new domain name is just another step in making natural living as easy as possible for today’s on-the-go, health-conscious customer,” stated Ted Alflen, CEO and founder of Naturally Fresh Deodorant Crystal. “Our mission has always been to offer 100% pure and natural alternatives to conventional deodorants and antiperspirants, and now you can get to us with a little less typing.”

Also new to the site is the Naturally Fresh Deodorant Crystal blog that discusses some of today’s top topics in natural living and gives insight into the company’s vision.

The products are currently sold at such retailers as Walmart, GNC, Vitamin Shoppe, Whole Foods Market, Kroger and Publix.

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Hinkaty named to Prestige Brands board

BY Michael Johnsen

IRVINGTON, N.Y. Charles Hinkaty on Monday was named to the Prestige Brands’ board of directors, the company announced.

Hinkaty brings nearly forty years of executive experience in consumer products to the board, most recently as president and CEO of Del Labs. His background also includes a long career with Bristol-Myers Squibb in marketing, acquisitions, licensing, strategic planning and business development.

“[Hinkaty] has a wealth of experience in the over-the-counter industry,” stated Matthew Mannelly, president and CEO of Prestige Brands. “He adds a breadth of valuable experience to our board in a number of key areas. We look forward to his counsel, and are delighted to welcome him to the board.”

Hinkaty’s past professional affiliations include having served as chairman of the Consumer Healthcare Products Association. Hinkaty holds a B.S and an M.S. from Polytechnic Institute of New York University, and currently serves as a trustee.

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Listerine seeks to educate consumers on oral hygiene with docummercial

BY Allison Cerra

MORRIS PLAINS, N.J. A new Listerine docummercial narrated by award-winning actor Neil Patrick Harris is hitting the airwaves.

“This Is Your Mouth,” gives viewers insight on oral hygiene and how antiseptics like Listerine can destroy millions of germs that are left behind from brushing one’s teeth. Every time the video is viewed on Listerine.com/YourMouth, a $1 donation will go to the National Children’s Oral Health Foundation: America’s Toothfairy.

“I never realized how much goes on ‘behind the scenes’ in our mouths, and that brushing and flossing alone isn’t enough to keep germs at bay,” said Neil Patrick Harris. “But more importantly, I’m excited that by viewing this documentary on the Web site, donations will be made to National Children’s Oral Health Foundation, a very worthwhile organization.”

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