BEAUTY CARE

Natrol rolls out Esselence Classics line

BY Antoinette Alexander

CHATSWORTH, Calif. Natrol, a marketer, manufacturer and distributor of nationally branded nutritional products, now offers two new beauty nutraceuticals designed to help provide anti-aging skin and hair support for women — one dietary supplement aims to optimize skin radiance via antioxidant protection for the skin, and another helps maximize follicular growth for hair.

Natrol Esselence Classics skin has antioxidants to help provide anti-aging skin support, with biotin and lutein to help restore skin balance by promoting skin elasticity and hydration. This dietary supplement also contains FloraGLO, Resveratrol, green tea and vitamin C. The suggested retail price is $11.99 for a 30-count bottle of capsules.

Natrol Esselence Classics hair is a hair-energizing nutraceutical that aims to help combat age-related hair-loss, and help reduce hormone-driven hair thinning. Designed to help promote hair health, re-growth, thickness and youthfulness, this dietary supplement contains a blend of such herbs as He Shou Wu and horsetail extract, along with such “co-factor” nutrients as B vitamins and biotin. The suggested retail price is $9.99 for a 50-count bottle of tablets.

The products are available at Walgreens and other retailers.

In related news, Natrol kicked off its 30-year anniversary in January by relaunching its website at Natrol.com to include several unique and user-friendly features for consumer health education and nutritional information. The company also is launching new online initiatives this year on Facebook, Twitter and YouTube, and will be offering promotions and events for charity, consumers, employees and retailers, as well as the industry, media, celebrities and the community. Details regarding Natrol 30th anniversary activities and events will be announced throughout the year.

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Colgate brings Bright Smiles, Bright Futures campaign to Gulf area

BY Allison Cerra

NEW ORLEANS Colgate-Palmolive is teaming up with three players from the National Football League’s New Orleans Saints to champion good oral health among Gulf Coast children.

Colgate said its Bright Smiles, Bright Futures national campaign to improve children’s oral health has joined Super Bowl champions Jonathan Vilma, Pierre Thomas and Marques Colston, as well as the Boys & Girls Clubs of Southeast Louisiana and Boys & Girls Clubs of the Gulf Coast, to host festivals highlighting the importance of maintaining good oral health.

More than 600 children in New Orleans and Mississippi’s Hancock and Harrison Counties will receive free dental screenings, oral health education and treatment referrals this weekend. They also will join New Orleans Saints Vilma, Thomas and Colston in a brush-athon to promote oral health awareness.

“Today, with the challenges surrounding access to health care, the oral health awareness and outreach that we perform with community partners like the Boys & Girls Clubs and our volunteer dentists is more important than ever,” said Marsha Butler, Colgate’s VP global oral health and professional relations. “Over the past several years, with Hurricane Katrina and the current oil spill crisis, the Gulf Coast region has been faced with situations that, for children and adults alike, have been beyond their control. However, taking care of our teeth and gums and helping to prevent oral health disease is something children can control if they learn how and develop healthy habits. There is a pressing need to improve oral health in this area of the country, and Colgate is proud to be leading this effort.”

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Eye-catching cosmetics gain momentum, Mintel reports

BY Antoinette Alexander

CHICAGO The eyes have it! That’s what new Mintel research indicated, as eye makeup sales have experienced strong double-digit growth since 2004, compared with the overall color cosmetics market.

Since 2004, eye makeup sales have increased 38%, compared with an 11% increase in the overall color cosmetics market, according to Mintel research.

Mascara is one of the fastest-growing segments in color cosmetics, as 65% of respondents reported using it. Eye shadow and eye liner aren’t far behind — 63% of women surveyed said they use shadow and 62% use liner. Brow pencils are somewhat less popular, but still enjoy solid market penetration, with 38% of women reporting usage.

“The focus is now on more dramatic eyes,” stated Kat Fay, senior beauty analyst at Mintel. “Mascara products are offering everything from serums, to invigorate your natural lashes, to iridescent particles that reflect light to bring out a woman’s natural eye color. Retailers’ offerings seem to be working as women report using mascara almost five times a week.”

While eye makeup lead the pack in sales, other segments of the market still were viable. Lipstick and lip gloss were the most popular color cosmetic products, with 76% of survey respondents. Some 22% use a lip pencil, 9% use a lip stain and 7% use a compact lip color. Women reported using lipstick and lip gloss six times a week, suggesting that these products are a daily staple.

“Incidence of lipstick or lip gloss usage increases with age,” added Fay. “As women get older, lip color is a relatively easy way to brighten up the face without having to put on a face full of makeup.”

While 4-out-of-5 women reported using makeup, 31% stated that their makeup buying behavior hasn’t changed as a result of the economy. Fay suggested retailers highlight innovative ingredients in their products or utilize environmentally friendly packaging to attract consumers.

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