BEAUTY CARE

Mintel: Hispanic women want beauty manufacturers to cater to them

BY Antoinette Alexander

CHICAGO Many Hispanic women feel underrepresented in the beauty and personal care aisle and would like to see more products — especially hair care products — designed just for them, suggested recent research by Mintel.

"It can be a very daunting task for companies to hone in on the specific needs of their Hispanic customers," stated Leylha Ahuile, senior multicultural analyst at Mintel. "Latinas come in a variety of shades, so a wide range of products must be developed to cater to every pigment and hair type."

More than half (64%) of Hispanic women surveyed said they would like to see more hair care products created specifically for Latinas. In addition, they are especially concerned with the box or bottle their favorite products come in, and 81% of Latinas surveyed said they would like to see more bilingual packaging of personal care products. Younger Hispanic women are more inclined to express a desire for bilingual packaging than their older counterparts.

"Hispanic customers often look at bilingual packaging as a way of being acknowledged and respected by a brand, not because they are unable to read English," noted Ahuile. "The lack of Spanish-language packaging has the potential to make these women feel ignored by manufacturers."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Coty earns kudos for fragrance achievements

BY Antoinette Alexander

NEW YORK At The Fragrance Foundation’s 38th Annual FiFi Awards held in New York on June 10, Coty took home four awards.

The winning fragrances included:

  • Fragrance of the Year — women’s luxe: Lola by Marc Jacobs, Coty Prestige
  • Fragrance of the Year — women’s popular appeal: Halle by Halle Berry, Coty Beauty
  • Fragrance Hall of Fame — CK One, Coty Prestige
  • Media Campaign of the Year — men’s: CK One “We Are One,” Coty Prestige

“This year’s FiFi Awards have once again solidified Coty’s position as a leading global beauty company. It is truly an honor to see so many of our brands recognized by The Fragrance Foundation,” stated Bernd Beetz, CEO of Coty Inc. “Coty is an innovative company driven by our unique corporate culture, that moves faster, goes further and thinks freer. Our success is credited to the passion and creative spirit of the Coty family and partners.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Reach by Design to debut this summer

BY Allison Cerra

NEW YORK Reach will launch a limited-edition collection of toothbrushes that have a touch of pizzazz.

Reach by Design, a unique collaboration curated by interior designers Tom Delavan, Celerie Kemble and celebrity stylist Brad Goreski, shows that toothbrushes can be both functional and beautiful.

The limited-edition collection launches nationwide this August.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?