Men’s personal care popular as more men shop
HARLEYSVILLE, Pa. The Natural Marketing Institute has identified men’s personal care as a key trend that will have a significant impact in 2007 and beyond, due in part to the fact that men increasingly are becoming the primary grocery shopper.
“More men are gaining exposure to the personal care category as a direct result of their participation as primary grocery shoppers,” stated Linda Povey, vice president of strategic consulting at NMI. “Men’s role as the primary grocery shopper has almost doubled from 26 percent in 1999 to 41 percent in 2006, allowing them greater access and interaction with products and brands.”
As a result, men will grow increasingly accommodated in traditionally female environments such as grocery, drug and specialty retail. According to NMI, the challenge will be for retailers to understand how men shop, representing a unique opportunity in effectively marketing and merchandising to them versus women.
This trend is driven in part by the increasing social and media pressure on men to be young, fit and well-groomed. In addition, the job market is flooded with aging boomer men who are striving to maintain their competitive advantage through a greater investment in their personal appearance. NMI noted that interest in having natural, organic and eco elements in their personal care products—not just in the foods that they eat—and the prevalence of these products in mainstream retail environments also is leading more men to the category.
Voting period wrapping up for L’Oreal’s women’s honoree program
NEW YORK L’Oreal Paris is wrapping up on Oct. 15 the voting period for The Women of Worth National Honoree program, which was inspired by the beauty company’s iconic brand philosophy, “Because You’re Worth It,” and recognizes the achievements of real women who embody the spirit of the L’Oreal brand.
Visitors can go to www.womenofworth.com to log on and vote for the honoree who has made the biggest community impact. The pool is comprised of 13 women committed to community achievement and volunteerism. All of the honorees, who were chosen from thousands of applicants by a group of judges, will be publicly recognized at the CNN Inspire Summit.
L’Oreal will recognize the honorees by making a monetary donation of $2,500 on their behalf to the nonprofit organization they work with and a matching monetary donation of $2,500 will be made in the name of each winner to The Ovarian Cancer Research Fund, the 10-year charitable partner of L’Oreal.
The Women of Worth National Honoree will receive a $25,000 donation in her name to her associated non-profit organization.
Tummy flattening gel to debut at Sephora
SALT LAKE CITY Expected to soon debut at Sephora is the Tummy Flattening Gel from Sovage Dermatologic Laboratories.
“We knew there was a tremendous demand for an effective topical slimming gel,” stated Gina Gay, spokesperson for Sovage. “But the customer base for Tummy Flattening Gel has been high-end spas and exclusive ’beauty’ retreats and not traditional cosmetic counters. So we did wonder if Nordstrom’s consumers would connect with TFG and its $119 price tag. We were pleasantly surprised when initial sales figures showed that Tummy Flattening Gel was a huge hit.”
Following its success at Nordstrom, the company announced that Tummy Flattening will soon debut at Sephora and other prestige retailers nationwide.
Although it’s called Tummy Flattening Gel, it promises to help reduce the appearance of bulging pockets of unsightly fat wherever they appear.