L’Oreal Paris showcases interactive beauty pavilion at state fair
NEW YORK L’Oreal Paris is inviting beauty mavens attending the Wisconsin State Fair to experience the ultimate in beauty through its interactive beauty pavilion dubbed The Color Space.
The fair, which kicked off Aug. 6 and runs through Aug. 16, is currently home to the 5,000-sq.-ft. beauty pavilion for women, men and children.
Visitors are invited to enjoy complimentary services and product samples from L’Oreal Paris’ trained professionals. Also available are skin care analysis and consultations, mini-makeovers featuring the brand’ cosmetic lines, hair care and hair color consultations from L’Oreal Paris stylists and more.
The Color Space also features of PRO Manicure bar, skin care lab with computer terminals for access to the L’Oreal Web site and a mobile Truelight Pod. The pod is exclusive to L’Oreal Paris and recreates specific lighting environments so visitors can see how different light affects the look of makeup and hair tones.
In celebration of L’Oreal Paris’ 100-year anniversary, visitors will also receive limited-time special pricing on select L’Oreal Paris products and a $2 gift certificate that can be used toward the purchase of any products sold at The Color Space or local retailers.
Temptu brings consumer line to Sephora
NEW YORK Temptu, a provider of professional airbrush makeup for film and television, is bringing an exclusive consumer line to Sephora that includes an airbrush makeup system for at-home use.
Through the exclusive partnership, Temptu will make available in September its new makeup line that includes the patent-pending Temptu AIRbrush Makeup System and makeup AIR pod, an at-home airbrush makeup system that utilizes a disposable pod system. Makeup is encapsulated in pre-arranged pods that contain foundation, blush and highlighter. Each pod contains one to two months of makeup and is self-sealing.
To help beauty mavens master the application technique, Temptu and Sephora will offer a Temptu-branded educational and experiential lab in the newly launched Sephora Beauty Studio. Sephora beauty experts will offer AIRbrush product training and “express services” to consumers to encourage experimentation and learning with the new Temptu AIRbrush technology.
Temptu AIRbrush Makeup System and AIR pod makeup. The retail prices ranges from $35 to $225.
NPD develops store-level information service for prestige beauty market
PORT WASHINGTON, N.Y. Market research company the NPD Group has announced the launch of its first-ever store-level information service for the prestige beauty industry to help clients gain deeper insights into what’s happening within the prestige market.
“This store-level data gives our clients the ability to refine their sell-in strategies, discover regional opportunities, and understand how distribution and sales rates impact market share,” stated Diane Nicholson, president of beauty for The NPD Group. “Sharpening your view of the marketplace allows for an increased competitive edge and stronger margins — crucial factors particularly in today?s precarious marketplace.”
The data states, for example, that 1-in-5 dollars spent in the prestige beauty market come from either the Pacific or South Atlantic regions. The Pacific region has the largest dollar share at 22%. A total of 80% of the total prestige beauty sales came from five regions in the United States.
The Market View Current Conditions report is based on information gathered from participating retailers on a weekly basis. Market level tracking provides NPD’s clients with a monthly view of this data, aggregated at the regional level as well as the additional capability of viewing other geographies.