BEAUTY CARE

L’Oreal committed to being green

BY Antoinette Alexander

NEW YORK In conjunction with the celebration of Earth Day on April 22, L’Oreal renewed its commitment to reducing environmental impact and resource use by setting green goals and promoting an eco-responsible business model.

“At the dawn of the 21st century, the world’s leading beauty company needs to be an authentic example in terms of sustainable development. This long-term, self-imposed commitment sets the bar high and we intend to put all our forces behind it to ensure that we rise to the challenge,” stated Jean-Paul Agon, CEO of L’Oreal.

In the field of sustainable development, L’Oreal has established three long-term environmental 2005-2015 targets for its factories and warehouses: Reduce greenhouse gas emissions, reduce water use per unit of finished product and reduce waste generated per unit of finished product.

Over the past year, the beauty company has reduced total CO2 emissions by 6.6% (-11.5% since 2005), reduced water use per finished product by 3.8% (-13% since 2005) and reduced water per finished product by 0.5% (-10.1% since 2005) while increasing its recycling rate to 95%.

In addition, L’Oreal stated that it makes use of several different internationally recognized environmental, occupational health and safety management systems including ISO 14000 and OHSAS 18000. The company stated that it is committed to “an eco-responsible approach focused on understanding all the impacts of its business and considers all stages in the research process and selection and procurement of raw materials, from dialogue with the suppliers to the end of the life of the finished products.” The company noted that this approach “demonstrates a new step in fulfilling L’Oreal’s commitment to address the environment expectations of consumers” worldwide.”

For these accomplishments and others, the beauty company has been recognized as one of the 100 most sustainable companies by Innovest and Corporate Knights in 2008 and 2009.

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New Degree Women Fine Fragrance Collection provides luxury at a great price

BY Allison Cerra

CHICAGO While it’s been well-documented that women have been cutting back on everything from clothing to grocery bills in the current economy, a new fragrance line has launched to help women find ways to enjoy luxury without breaking the bank.

New Degree Women Fine Fragrance Collection, which features a line of body mists and matching anti-perspirants, combining long-lasting, sophisticated scents with 24-hour wetness and odor protection, and providing everyday luxury for women on the move.

To help women find ways to have it all, the new Degree Women Fine Fragrance Collection is partnering with actress and fashion guru Lindsay Price, star of NBC’s “Lipstick Jungle.”

Price is passionate about showing women how to be smart shoppers and spenders, and will share how they can indulge in those must-haves that keep them looking and feeling good without breaking the bank.

“I’ve learned that knowing when to save and when to splurge is key to savoring everyday luxuries,” Price said. “It’s important to realize how to adjust — not abandon — indulgences, by looking for smarter ways to spend and treat ourselves.”

Degree Women Fine Fragrance Collection is available in three extraordinary scents: Delicious Bliss, Sexy Intrigue and Classic Romance. In fragrance sniff tests, more women preferred the Collection over a top-selling fine fragrance, based on a sample of 100 participants.

To celebrate the launch of the collection, Degree Women will make an in-kind donation to Dress for Success, an international non-profit organization that provides professional attire, a network of support and the career development tools to help disadvantaged women thrive in work and in life. The donation will help promote economic independence and make a lasting impact on women nationwide.

Degree Women Fine Fragrance Collection, featuring anti-perspirants and matching body mists, are available in the deodorant aisle at mass market retailers nationwide for an average retail price of $3.99 for deodorant (3 fl. oz.) and $3.99 for body mists (2.6 oz.). For more information and tips for finding everyday luxury for less, visit www.DegreeWomen.com.

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‘Gossip Girl’ star Jessica Szohr partners with Dove to promote a new video series

BY Allison Cerra

ENGLEWOOD CLIFFS, N.J. Spotted: Four real girls taking you behind-the-scenes of their gossip-worthy New York lifestyles in a new video series “Gossip Girl: Real NYC Stories Revealed,” produced in partnership by Dove go fresh and “Gossip Girl.”

The video series will give “Gossip Girl” fans a glimpse into the real lives of four young women who lived in the same Manhattan hotbed as the “Gossip Girl” characters, while revealing real-life stories about juggling careers, love, finances, family and friends. These four real girls are sharing their stories in hopes of encouraging all 20-something girls to live life with a fresh perspective and inspire others to pursue their dreams.

Each new story in a 90-second broadcast TV spot will air nationwide during the last four “Gossip Girl” episodes of the season. Fans then will be able to catch the video finale of each girl’s story by visiting www.cwtv.com/dovegofresh from their PCs or mobile devices. Additional content also will be available online at both www.cwtv.com/dovegofresh and www.dovegofresh.com, including behind-the-scenes footage of the making-of-the-video series, exclusive interviews with “Gossip Girl” star Jessica Szohr and the real girls of “Gossip Girl: Real NYC Stories Revealed,” along with Dove go fresh product information.

“Gossip Girl” star Jessica Szohr is partnering with Dove to promote this new program to celebrate the launch of the new Dove Go Fresh Burst Body Wash. “Many girls of my generation have lots to juggle when dealing with the pressures and stress of everyday life,” Szohr said. “Stories from these four real girls are amazing and inspiring. They have all taken risks and found success while following their passions. I hope their stories will encourage other girls today to look at their twenties in a fresh perspective and inspire them to pursue their own dreams.”

The video series will air during the last commercial break of “Gossip Girl” on The CW, beginning April 27 (Mondays at 8:00 p.m. EST /7 p.m. CT).

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