BEAUTY CARE

Lavera, Harmon test market all-natural cosmetic line

BY Antoinette Alexander

UNION, N.J. Organic health and beauty product company Lavera has partnered with Harmon, which is owned by Bed Bath & Beyond, to launch a test program of its all-natural cosmetic line.

The test will initially be in the spring in six Harmon locations in West Caldwell, Newton, Short Hills and Clifton, N.J. It will also be in two Bed Bath & Beyond stores in Manhattan.

The health and beauty retailer currently has 39 free standing locations in New Jersey, New York and Connecticut, plus Harmon “store within a store” concepts in many Bed Bath & Beyond locations.

“There are very large, informed and discerning populations that increasingly want organic beauty and skin care products,” stated Ulrike Jacob-Dewor, chief executive officer of Lavera North America. “Harmon is a very progressive company. It has built its success and reputation on providing the best, price-competitive choices for its customers and we believe that inclusion of our organic and natural skin care products will be particularly well appreciated by their customers.”

Lavera products are currently sold in more than 12,000 locations in 25 different countries. Since its inception 20 years ago in Germany, the Lavera brand has grown to include more than 250 products including 74 all-natural makeup products, 69 bath and lotion products, 29 moisturizers, 32 hair products, 16 sun products, 12 baby products, 10 anti-age products and 16 all-natural men’s products.

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Gillette, Palomar extend decision schedule for light-based hair removal device

BY Antoinette Alexander

BURLINGTON, Mass. The Gillette Co. and Palomar Medical Technologies, a developer of light-based systems for cosmetic treatments, have reached an agreement to extend the launch decision of a home-use, light-based hair removal device for women and have agreed to negotiate new terms.

The date has been extended to no later than Feb. 29, 2008. Under the existing agreement entered into by Palomar and Gillette in February 2003 and as amended and restated in February 2007, Gillette had until Jan. 7, 2008 to make the launch decision. The companies have agreed to enter into negotiations for a new agreement to replace the existing one.

The goal of the new agreement is to enable the parties to continue to work together to fully capitalize on the market potential, the companies stated. It is anticipated that a new agreement would include the release of Palomar from exclusivity and the retention by Gillette of non-exclusive rights to Palomar’s technology and intellectual property. In return, Palomar anticipates that there would be a reduction in the percentage of net sales that Gillette pays to Palomar and a change from annual payments to reduced calendar quarterly payments for a certain period. If the parties do not agree, the existing agreement could be terminated.

Designed specifically for use in the home and based on more than a decade of research, the consumer light-based hair removal device marks a breakthrough in the aesthetic device industry and is the first light-based hair removal device to receive a 510(k) OTC clearance from the FDA, according the companies.

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VIOlight introduces iZAP toothbrush sanitizer

BY Antoinette Alexander

ELMSFORD, N.Y. VIOlight has extended its line of toothbrush sanitizing products with the introduction of the iZAP toothbrush sanitizer.

Battery-operated and made to accommodate a single toothbrush, the iZAP is ideal for use at home, office or travel. The sanitizer uses ultra-violet germicidal technology that promises to destroy up to 99.9 percent of bacteria that harbor on the toothbrush, according to the company.

How it works: Insert the rinsed toothbrush into the iZAP case and close the top to activate the sanitizing UV light. Ten minutes later the cycle shuts off automatically and the toothbrush is sanitized, dry and ready to use. It works with all manual and most electric toothbrush heads.

The product is available in three colors and a free toothbrush is included in each pack, which has a suggested retail price of $19.95. The iZAP is sold in single peggable units or in a 12-pack POP display that communicates its message in a 5-second read.

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