Key Brands pairs with iMedia to launch massive retail promotional campaign
SANTA MONICA, Calif. Key Brands International, whose beauty brands include Freeze It hair styling products, Vital Care hair and skin care and New You antioxidant intensive anti-aging shampoos and conditioners, has teamed up with iMedia, a publisher of digital entertainment content, for a nationwide retail promotion.
“This is our first nationally sponsored retail promotion, and we are very excited to have a partner like Key Brands International that has many top-selling products in the largest retail properties, including Wal-Mart and major food and drug chains,” Henry Williamson, chief executive officer of iMedia, said.
As part of the promotion, iMedia will produce a special edition Hollywood Previews CD-ROM that will be packaged with select Key Brands products and made available at retailers nationwide. Key Brands and iMedia are also sponsoring an on-disc promotion that will award one winner with a free trip to Hollywood for a hair and makeup makeover, photo shoot and an opportunity to interview celebrities for Hollywood Previews at a red carpet event.
The Hollywood Previews CD-ROM will provide exclusive entertainment videos, behind-the-scenes features, stories about the latest movies, music, DVDs and video games releases, red carpet celebrity interviews and music downloads.
Hollywood Previews is currently syndicated online by dozens of newspapers nationwide.
IMedia will also develop in-store promotional materials for Key Brands? retail partners and redesign Key Brands’ corporate Web site to enhance the company?s current products and special offers. The Hollywood Previews promotion is launching in as many as 3,000 store locations nationwide.
Naterra buys Baby Magic business from Ascendia
MINNEAPOLIS Naterra International has announced its purchase of Baby Magic, the maker of assorted baby care products, published reports have said.
Naterra, maker and distributor of personal care products, bought Baby Magic from Ascendia Brands on Oct. 8. Naterra will take over marketing and distribution of Baby Magic’s entire line, the companies said. Popular baby care items include Baby Magic gentle baby wash, Baby Magic baby lotion and Baby Magic creamy baby oil.
The acquisition of Baby Magic is “an opportunity to build upon Naterra’s 85 year-old tradition and dedication in developing results driven personal care products which has built incredible consumer loyalty,” vice president of sales and marketing for Naterra International, Todd First, told online consumer reporting blog Happi.com.
P&G teams with National Breast Cancer Foundation to encourage early detection
CINCINNATI In recognition of Breast Cancer Awareness month in October, Procter & Gamble has partnered with the National Breast Cancer Foundation to help educate women on the importance of early breast cancer detection.
As part of the partnership, P&G has made a donation to the NBCF to provide free mammograms for women who could not otherwise afford them. To celebrate this donation, several P&G brands, including Olay, Crest and Pantene, are “going pink.” The pink versions of the brands will be available on shelves during October.
“P&G is proud to support the NBCF’s efforts to raise awareness about the importance of early breast cancer detection,” stated P&G marketing director Janet Fletcher. “We hope that our support will help women in need obtain necessary breast cancer screenings and that our pink ribbon products will serve as a reminder for women to get screened regularly for breast cancer.”
To further support early detection, NBCF, with support from P&G, have developed a tool that enables women to personalize an early detection plan. Consumers can customize the tool by visiting www.mypinkplan.com, and consumers can opt in to receive virtual reminders to schedule a breast cancer screening via email, SMS text and instant messenger. For every personalized plan created, P&G will make an additional donation of $1 to the NBCF.
When breast cancer is detected early, the five-year survival rate is 96 percent. More than two million breast cancer survivors are alive today in the United States. Breast cancer becomes more difficult to treat the more advanced it is at first diagnosis.
It is recommended that women perform breast self-exams and schedule clinical breast exams every three years, starting at age 20. Women should also start having a baseline mammogram and annual clinical breast exams by age 40, and even earlier for women who are at higher risk. As women age past 40, mammograms should be received more frequently, up to once a year.