BEAUTY CARE

Jason sun care products recognized in EWG’s sunscreen guide

BY Antoinette Alexander

MELVILLE, N.Y. The Hain Celestial Group has announced that its Jason brand of natural personal care products has been recognized in the Fourth Annual Sunscreen Guide by the Environmental Working Group.

The EWG reviewed 500 beach and sport sunscreens and named three Jason products to its top 30 list. The Jason Sunbrellas mineral-based physical sun block SPF 30, chemical-free sun block SPF 30 and Jason Earth’s Best sunblock mineral-based SPF 30 were all recommended with a favorable overall score of 2.

The EWG provides ratings on a total of more than 1,400 SPF products, including sunscreens, lip balms, color cosmetics and moisturizers. Products are rated on overall safety and efficacy in sun protection based on five different factors, including health hazards of the listed ingredients, UVA protection, UVB protection and the balance of the UVA/UVB protection and stability. The EWG’s stability rating is based on the EWG’ own in-house database, compiled from published findings in industry and peer-reviewed stability studies.

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Noxzema ‘comes clean’ with new look, ad campaign

BY Antoinette Alexander

MELROSE PARK, Ill. Skin care brand Noxzema has a new look and is celebrating its new clean blemish control formulations, a new campaign and a new brand partner.

As reported earlier this year by Drug Store News, Alberto-Culver, which bought the Noxzema brand from Procter & Gamble in 2008, is giving the line a makeover with several new products and a new, restaged look. New to the nine-SKU portfolio for 2010 are the clean blemish control foaming wash and the clean blemish control daily scrub.

Partnering with Noxzema is New York City-based dermatologist Dr. Hilary Reich. Reich specializes in the treatment of acne for adults and teens, as well as general skin care.

In addition, the brand has unveiled its “Come Clean” ad campaign, which encourages women to fix their problems and not cover them up by flaunting their unblemished skin. The campaign will be complemented with an advertorial program, fearing actress Ginnifer Goodwin. The campaign will debut in July in print and online publications including Allure, Glamour, Self and Lucky.

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Rite Aid presents skin cancer awareness tour

BY Allison Cerra

CAMP HILL, Pa. Rite Aid once again is gearing up for the kick off of the Skin Cancer Foundation’s Road to Healthy Skin Tour.

As previously reported by Drug Store News last month, Rite Aid (along with Aveeno) continues as the Skin Cancer Foundation nationwide outreach program’s presenting sponsor, which commences this weekend. The tour offers Americans free full-body skin cancer screenings and the latest sun care information. Rite Aid has created a 12-page, full-color skin care guide, which is available free May 30 to July 24 or while supplies last at nearly 4,800 Rite Aid locations.

Additionally, Rite Aid is further encouraging good skin care by offering shoppers a Single Check Rebate gift of a $10 store gift card with a $25 purchase of select skin care products or a $25 store gift card with a $50 purchase of select skin care products. A complete list of participating skin care products as well as all program restrictions are included in the June and July Single Check Rebate directories available at all Rite Aid stores.

The 2010 tour stops at Rite Aid stores in the District of Columbia and in 17 states as follows, in order of appearance: Georgia, North Carolina, Maryland, Virginia, New Jersey, Connecticut, Massachusetts, Pennsylvania, Ohio, Michigan, Kentucky, Tennessee, California, Oregon, Washington, Utah and Colorado.

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