BEAUTY CARE

Jane announces release of Jane Be Pure Aguaceuticals

BY Antoinette Alexander

BALTIMORE, Md. Jane & Company has announced the launch of a new makeup collection called Jane Be Pure Aguaceuticals.

The collection, which ships to stores in December, includes natural hydrating products made with active naturals and certified organics such as white and green tea and organic aloe.

“This isn’t just about going green. This is about adding water and hydration to your everyday regime. Be Pure Aguaceuticals are made with certified organics at a price everyone feels is worth a try. It is for a new Jane-eration of women who want to take control, change the environment and yet remain feminine, sexy and naturally beautiful,” chief executive officer, Lisa Yarnell, said.

Looking to address environmental concerns, 90 percent of the packaging for this collection is 100 percent recyclable or made with post-consumer recycled materials. For instance, the compacts are made with recyclable paperboard; the tubes, jars and cases for the line are molded with 50 percent post-recycled materials.

The retail prices range from $5 and $8.

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Valeant completes buyout of Coria Laboratories for $95 million

BY Alaric DeArment

ALISO VIEJO, Calif. Valeant Pharmaceuticals International announced Thursday that it acquired Coria Laboratories, a drug company that focuses on skin medications.

Under the terms of the agreement, Valeant purchased all outstanding shares of Coria from parent company DFB Pharmaceuticals and other shareholders for $95 million.

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Natural Products Association announces first round of products to receive natural certification

BY Antoinette Alexander

WASHINGTON The Natural Products Association has announced that the first set of health and beauty care products to bear the new seal verifying certification will hit shelves in the near future.

Products from Aubrey Organics, Burt’s Bees and J.R. Watkins Apothecary have met the program’s criteria and are entitled to display the seal.

The new program, launched earlier this year, was developed to help consumers identify truly natural products amidst a sea of products that claim to be natural but use synthetic ingredients or are heavily processed.

Under the new program, products must follow strict guidelines set out by the association. Some of the criteria include:

• The product must be made up of at least 95 percent truly natural ingredients; of ingredients that are derived from natural sources.

• No ingredients with any potential suspected human health risks.

• No processes that significantly or adversely alter the purity/effect of the natural ingredient.

“This seal is a great service to shoppers who want truly natural products because they care about what they put on their skin,” Daniel Fabricant, vice president of scientific and regulatory affairs for the association, said. “With this seal, shoppers can be confident that the product is natural, safe, responsible and sustainable. From now on, when you see this seal, you?ll know it’s real.”

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