BEAUTY CARE

Hugo Naturals seeks to expand business, appoints new CEO

BY Antoinette Alexander

CHATSWORTH, Calif. Hugo Naturals, a manufacturer and marketer of all-natural personal care products, has finalized an investment led by private equity firm Manhattan Growth Partners and appointed a former Freeman Beauty Labs executive to serve as CEO as it gears up for growth.

Founded in 2006, the company recently finalized a strategic investment led by Manhattan Growth Partners, and included an investment from the Matthew Pritzker Company.

“With the demonstrated brand success and now the significant capitalization, we are now ready to grow this gem of a business,” stated Steven Dickstein, a sales and marketing veteran of 25 years, who was recently appointed CEO. Dickstein most recently served as president of Freeman Beauty Labs.

Founders Hugo and Debra Saavedra have taken on the positions of chairman/chief innovation officer and president/chief creative officer, respectively.

According to Dickstein, plans include a scale-up of operations to better support current customer demand and then expand distribution across the United States and internationally. Hugo Naturals will transition into a nearby manufacturing and headquarters facility in the coming months. The new facility will support a 10-fold increase in production to support the increasing demand, according to the company.

Hugo Naturals’ product portfolio includes more than 150 SKUs in such categories as bar and bulk soaps, body and hand lotions, hair care products, face and body scrubs, and baby care products. The products are currently sold primarily in U.S. and Canadian specialty food and independent health and beauty care channels.

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Hinkaty named to Prestige Brands board

BY Michael Johnsen

IRVINGTON, N.Y. Charles Hinkaty on Monday was named to the Prestige Brands’ board of directors, the company announced.

Hinkaty brings nearly forty years of executive experience in consumer products to the board, most recently as president and CEO of Del Labs. His background also includes a long career with Bristol-Myers Squibb in marketing, acquisitions, licensing, strategic planning and business development.

“[Hinkaty] has a wealth of experience in the over-the-counter industry,” stated Matthew Mannelly, president and CEO of Prestige Brands. “He adds a breadth of valuable experience to our board in a number of key areas. We look forward to his counsel, and are delighted to welcome him to the board.”

Hinkaty’s past professional affiliations include having served as chairman of the Consumer Healthcare Products Association. Hinkaty holds a B.S and an M.S. from Polytechnic Institute of New York University, and currently serves as a trustee.

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Listerine seeks to educate consumers on oral hygiene with docummercial

BY Allison Cerra

MORRIS PLAINS, N.J. A new Listerine docummercial narrated by award-winning actor Neil Patrick Harris is hitting the airwaves.

“This Is Your Mouth,” gives viewers insight on oral hygiene and how antiseptics like Listerine can destroy millions of germs that are left behind from brushing one’s teeth. Every time the video is viewed on Listerine.com/YourMouth, a $1 donation will go to the National Children’s Oral Health Foundation: America’s Toothfairy.

“I never realized how much goes on ‘behind the scenes’ in our mouths, and that brushing and flossing alone isn’t enough to keep germs at bay,” said Neil Patrick Harris. “But more importantly, I’m excited that by viewing this documentary on the Web site, donations will be made to National Children’s Oral Health Foundation, a very worthwhile organization.”

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