BEAUTY CARE

Head & Shoulders mans up

BY Antoinette Alexander

CINCINNATI Procter & Gamble’s Head & Shoulders brand is stepping into the men’s grooming segment with the launch of its first “for men” line, called Hair Endurance for Men.

The line features a new shampoo and 2-in-1 that was developed to strengthen hair at the scalp, allowing hair to appear fuller and thicker looking. According to the company, research has shown that 44% of men who suffer from dandruff also claim to have hair damage from scratching, which can result in hair breakage.

Head & Shoulders’ proprietary zinc pyrithione formula works against dandruff by tackling the cause at the scalp, in addition to the signs of dandruff (i.e. dryness and itchiness). By reducing dandruff symptoms, Hair Endurance for Men can calm and reduce scalp irritations, which means less itch and urge to scratch.

The shampoo and 2-in-1 shampoo plus conditioner is priced at priced at $4.97 each.

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Naturally Fresh freshens up Web site

BY Antoinette Alexander

POMPANO BEACH, Fla. Naturally Fresh deodorant crystal, a 100% pure and natural alternative to conventional deodorants, has announced the launch of its new interactive Web site.

The updated site, located at Naturallyfreshdeodorantcrystal.com, offers new interactive features, including a store locator, a user-friendly account monitor and more information on health and natural products.

“We wanted to give our customers a place to turn to for all their deodorant and natural living questions,” stated Ted Alflen, CEO and founder of Naturally Fresh deodorant crystal. “Our vision has always been to provide healthy, effective products formulated without harmful chemicals. Our new site better portrays this mission through its informative focus.”

New features include:

  • Store locator: Type in a zip code and find a store.
  • Personal accounts: For those looking to buy products online, it’s now more user friendly. Customers can now create accounts, view orders and keep track of their online history.
  • New sections: The new Naturally Aware section has been added to keep customers up-to-date on natural living and deodorants. The FAQ and Supporting the Cure links also have been enhanced.
  • A new look: The site offers a clean, crisp design that is easy to navigate.

Naturally Fresh deodorant contains no harmful aluminum or parabens. According to the company, the products are extremely gentle, yet effective at eliminating body odor-with 24-hour protection.

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L’Oreal Paris launches Go 360° Clean facial cleansers

BY Antoinette Alexander

NEW YORK L’Oreal Paris has announced the launch of a new innovation in skin cleansing technology, Go 360° Clean facial cleansers, with the help of actress Freida Pinto, best known for her starring role in “Slumdog Millionaire.”

The advertisements, featuring Pinto, began unveiling the new skin care products on network and cable television in early January.

Throughout the campaign, Pinto demonstrates the unique “Pop-Out. Pour-On. Go Clean” design of Go 360° Clean, featuring the first ever Scrublet cleansing tool that goes beyond clean for a pore-by-pore daily cleansing experience.

The Go 360° Clean Scrublet cleansing tool is a super-soft, flexible cleansing disc that applies the collection?s cleansers with 500 extra-supple touch points that gently glide across the skin, activating the cleanser formulas on contact and, creating a hi-foaming lather for a deep clean.

Pores look smaller and skin is cleaner, smoother and softer, according to the company. The Go 360° Clean collection offers a range of four high-foam cleansers that are calibrated to perform with the Scrublet. These four formulas meet the needs of all skin types to cleanse deep to remove dirt and oil.

L’Oreal Paris Go 360° Clean is available at retail as of January. The suggested retail price is $6.99 each.

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