BEAUTY CARE

Harris Teeter brushes up savings for oral care purchases

BY Allison Cerra

CHARLOTTE, N.C. Harris Teeter will reward customers for their oral care purchases through the end of the month.

Earlier this season, Harris Teeter began offering a special in-store reward for its VIC card members when they purchased select oral care products. Customers earn one point for every dollar spent on any combination of oral care products — 40 points equates to a $5 reward, according to Harris Teeter’s website. The $5 automatically will be deducted on the next transaction of $5 or more, regardless of the items purchased, by anyone in a VIC household, through Sept. 14.

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P&G, NFL ‘take it to the house’

BY Allison Cerra

CINCINNATI Procter & Gamble is partnering with the National Football League once again to extend the company’s “Official Locker Room Products of the NFL” platform.

Six P&G brands, including Febreze, Gillette, Head & Shoulders, Old Spice, Prilosec OTC and Vicks are featured as top brands in the “Take it to the House” program and will be promoted through an integrated marketing communications plan that includes consumer engagement elements, public relations activities, a social media presence, retail executions and a charity component in support of NFL PLAY 60, which encourages kids to get 60 minutes of exercise a day. Seven other brands across a number of P&G categories also will have rights to retail initiatives.

P&G also has tapped NFL legend Jerry Rice to serve as the national spokesman for the program.

“We are excited to continue our successful sponsorship with the NFL and to work with Jerry Rice, a player known for taking it to the house throughout his career.  Just like NFL’s players, our brands are performance-driven and designed to ‘Take it to the House’ every day,” said Kirk Perry, VP P&G U.S. operations and marketing. “P&G’s corporate mission is to touch and improve the lives of more people, more completely and this program fulfills that purpose by reaching NFL fans in a way that is relevant and meaningful to them, whether on Facebook or as part of the NFL PLAY 60 partnership.”

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P&G reports positive Q4, fiscal 2010 sales

BY Allison Cerra

CINCINNATI Procter & Gamble experienced a 5% jump in its net sales to $18.9 billion for the fourth quarter and a 3% rise to $78.9 billion for fiscal 2010, the consumer goods maker said Tuesday.

Diluted net earnings per share were 71 cents for the fourth quarter and $4.11 for the fiscal year, near the top end of the company’s guidance range of $4.06 to $4.12.  Diluted net earnings per share from continuing operations increased four percent in fiscal 2010 to $3.53. Core EPS, which represents diluted net earnings per share from continuing operations excluding certain items, was up 6%to $3.67 for the fiscal year driven by sales growth and operating margin expansion. The company generated record adjusted free cash flow of $14 billion in fiscal 2010.

“We are executing on all three dimensions of our growth strategy – touching and improving more consumers’ lives, in more parts of the world, more completely,” said P&G chairman, president and CEO Bob McDonald. “Our results in fiscal 2010 were ahead of our original expectations, and we are pleased with the trend of the business. The investments we’ve made in innovation, marketing support and consumer value have delivered accelerating unit volume and profitable market share growth throughout the year, which are clear indications that our strategy is working.”

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